Marketing Responsibilities

• Market Research & Analysis

  • Identify target audiences (e.g., families, adventure travelers, business tourists).
  • Analyze competitors and industry trends.
  • Collect customer feedback to improve services.

• Branding & Promotion

  • Develop a strong brand identity for the destination or service.
  • Create and distribute promotional materials (brochures, videos, ads).
  • Manage online presence (website, social media, blogs).

• Digital Marketing

  • Run online advertising campaigns (Google Ads, Facebook Ads).
  • Optimize search engine rankings (SEO).
  • Manage social media engagement and influencer collaborations.

• Partnerships & Public Relations

  • Collaborate with travel agencies, airlines, and tour operators.
  • Engage with travel bloggers and media for coverage.
  • Organize travel fairs, expos, and press trips.

• Content Creation & Storytelling

  • Write engaging travel blogs, articles, and itineraries.
  • Produce high-quality photos and videos to showcase destinations.

Sales Responsibilities

• Generating Leads & Converting Bookings

  • Contact potential clients (corporate, group travelers, event planners).
  • Offer customized travel packages and experiences.
  • Close sales through phone calls, emails, and in-person meetings.

• Customer Relationship Management (CRM)

  • Maintain relationships with repeat clients.
  • Handle inquiries, complaints, and provide excellent customer service.
  • Follow up on leads and past travelers for repeat business.

• Sales Promotions & Discounts

  • Create seasonal offers, loyalty programs, and special discounts.
  • Upsell and cross-sell travel experiences (e.g., hotel upgrades, tour add-ons).

• Corporate & Group Sales

  • Target MICE (Meetings, Incentives, Conferences, and Exhibitions) travelers.
  • Partner with businesses for corporate travel packages.

• Reporting & Performance Tracking

  • Monitor sales performance and adjust strategies accordingly.
  • Set and achieve revenue targets.
    

Education & Qualifications

• Diploma Marketing, Tourism, Hospitality, Business Administration, or a related field.
• Certifications in digital marketing, sales, or travel management (optional but beneficial).

Skills & Competencies

Marketing Requirements

• Market research & trend analysis.
• Digital marketing (SEO, Google Ads, social media).
• Branding, promotion & storytelling.
• Creativity & innovative campaign development.
• Strong communication & networking skills.

Sales Requirements

• Customer Relationship Management (CRM).
• Negotiation & persuasion skills.
• Lead generation & conversion strategies.
• Target-driven & results-oriented mindset.
• Multilingual skills (preferred for global markets).

Experience

• Entry-level (0-2 years): Internships or assistant roles in tourism marketing/sales.
• Mid-level (3-5 years): Experience in tourism, hospitality, or travel sales/marketing.
• Senior-level (5+ years): Leadership experience in tourism marketing/sales.

Tools & Software Knowledge

• Marketing Tools: Google Analytics, Meta Ads Manager, Canva, Adobe Suite.
• Sales Tools: CRM software (Salesforce, HubSpot), email marketing tools.
• Booking & Reservation Systems: Amadeus, Sabre, Travelport (for travel agencies).

Contact Hire Resolve for your next career-changing move.

• Salary: negotiable.
• Our client is offering a highly competitive salary for this role based on experience.
• Apply for this role today, contact Maria van Rooyen at Hire Resolve or on LinkedIn
• You can also visit the Hire Resolve website: hireresolve.us or email us your CV: itcareers@hireresolve.za.com

We will contact you telephonically in 3 days should you be suitable for this vacancy. If you are not suitable, we will put your CV on file and contact you regarding any future vacancies that arise.