Job Summary
Duties & Responsibilities Role
(Note that this is not a full job description but only a list of the main functions)
- Responsible for conceptualising retail marketing ideas, making evaluative judgements and developing creative concepts for the Company.
- Tailoring shopper marketing campaigns according to insights from consumers.
- Overseeing beginning to end multi-channel shopper marketing campaigns.
- Developing point of sale for use in store Project management of various marketing campaigns.
- Delivering activation plans that span the entire shopper journey.
- Tracking and reporting results of various in store marketing campaigns.
- Responsible for newspaper and radio advertising for retail branches
- Upholding the companies brand identity all the time.
- Assist branches with in- store advertising signage, posters, labels, pamphlets
- Assist Marketing Team with all aspects of the loyalty programme
- Assist Marketing Team with all promotions and sales at retail divisions
- Special promotions implementation, display, activation – taking to the next level in store
- Must be able to physically put together exciting displays.
- Manage a range of social media platforms and engage in feedback to customers
- Analyse, prepare and present reports on social media and website efforts and results as well as providing community insights and trend analyses to the team
- Update of retail website for new and discontinued products
- In store execution of competitions and promotions, eg. Rewards, supplier competitions.
- Public Relations & Customer Service
- Manage customer database and newsletters, Website and Digital in store media
- Produce the design and production for product graphics, web logos, new social media graphics and banners, static and rich banner ads, email campaigns and email templates
- Monitoring of website KPIs
- General marketing record keeping and administration
KEY EXPERIENCE
- Marketing and Graphic Design related qualification
- Minimum 3 years working experience in retail marketing preferably with a corporate company
- Proficient in the use of Google Analytics, AdSense, Facebook Business Manager, Mailchimp and social media management tools
- Understanding of search engine optimisation
- Thorough grasp of Google AdWords
- Must have participated in email marketing campaigns and interpreted and analysed the results of the campaign
- Have an understanding of website admin and be able interpret key trends using analytical tools
- Proficiency in design and Photoshop is required
- Must demonstrate excellent proficiency with words and pay attention to grammar and spelling details
- Above average MS Office computer skills
- Experience relating to visualization tools is advantageous