Job Summary
Duties:
Develop and implement marketing plans aligned with business objectives.
Manage campaigns promoting accommodation, dining, conferencing, events and guest experiences.
Maintain consistent branding and messaging across properties and marketing channels.
Oversee website content, social media, email marketing and digital advertising activities.
Coordinate photography, video, copywriting and promotional material.
Work with sales and reservations teams to develop offers that support enquiries and bookings.
Manage relationships with creative agencies, media partners and other service providers.
Coordinate public relations activities, media visits and promotional partnerships.
Monitor campaign performance, audience engagement and marketing returns.
Manage marketing budgets, schedules and reporting.
Research market trends, competitor activity and opportunities to reach new audiences.
Support trade shows, launches and property events.
Requirements:
Relevant qualification in Marketing, Communications or a related field preferred.
At least 5+ years proven marketing management experience, preferably within hospitality, tourism or a hotel and lodge collection.
Strong understanding of digital marketing, social media, content development and brand management.
Experience planning campaigns and managing budgets and external suppliers.
Ability to interpret performance data and turn findings into practical improvements.
Excellent written and verbal communication skills.
Creative thinking combined with commercial awareness.
Strong planning, project coordination and organisational skills.
Ability to collaborate with teams across multiple properties.
Knowledge of the Tanzanian tourism market advantageous.
Willingness to travel to properties and attend relevant events.