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Job Summary
Duties:Strategy & Planning:
Build and maintain a rolling six-month marketing plan for the portfolio, sequenced by property, segment (leisure, MICE, corporate) and brand tier (luxury vs select).
Translate group commercial priorities into property-level activation calendars and budget allocation.
Own cruise-season planning end-to-end for Cape Town: itinerary partnerships, pre/post-cruise stay packaging, port-of-call campaigns and revenue tracking.
Maintain the marketing budget tracker; flag variances and reforecast monthly with the Group Director.
Website:
Act as product owner for the four property website experiences: content freshness, offer pages, landing-page builds, conversion optimisation and accessibility.
Lead the publishing workflow: brief Design and Social & Content peers, route copy through brand governance, QA on staging, publish and monitor.
Own analytics tagging, consent and tracking integrity (GA4, GTM, server-side where applicable) and direct-channel conversion-rate KPIs.
Coordinate with corporate digital teams on global template changes, brand standards and franchise compliance.
Performance Tracking & Reporting:
Define and publish the portfolio marketing scorecard: direct-revenue share, ROAS, CPA, organic sessions, conversion rate, email engagement and campaign attribution.
Deliver a monthly performance review to the Group Director and a quarterly readout to the VP, Hotels & Food Services.
Run post-campaign analyses on all major activations (cruise season, summer, festive, MICE pushes) with clear next-cycle recommendations.
Maintain a single source of truth for marketing KPIs, accessible to property GMs and Revenue.
Cross-Functional & Agency Management:
Partner daily with the PR Manager, Social Lead and Design Lead to ensure integrated campaigns and a consistent luxury brand voice.
Brief and manage external media, SEO and web-development agencies; own SOWs, timelines and quality.
Liaise with property General Managers, Revenue and F&B leadership to align marketing activity with on-property realities and inventory.
Uphold brand standards and Group governance across every customer touchpoint.
Key Performance Indicators:
Direct-channel revenue contribution and year-on-year growth across the four-hotel portfolio.
Return on ad spend (ROAS) and cost per acquisition (CPA) within agreed thresholds by property and segment.
Organic search traffic growth, keyword rankings and non-brand share of organic sessions.
Cruise-season revenue, package attach rate and pre/post-stay conversion
Website conversion rate, page-speed and core web vitals across all property sites.
On-time delivery of the six-month plan and monthly performance scorecard.
Requirements:
Bachelor's degree in Marketing, Business, Communications or related field; postgraduate qualification an advantage.
At least 4+ years of marketing experience, with at least 3 years owning a digital P&L or multi-property portfolio hospitality, travel, lifestyle retail or premium consumer brands.
Demonstrated experience marketing a luxury or upper-upscale brand; familiarity with select-service / corporate segments is a plus.
Direct experience with hotel commercial systems and channels (CRS, PMS, OTAs, metasearch, or comparable loyalty programmes) is strongly preferred.
Track record of running and measuring paid-media programmes (Google Ads, Meta, programmatic, metasearch) with agency partners.
Strong SEO craft - technical, content and local - with the ability to brief and challenge specialists.
Fluency in GA4, Google Tag Manager, Looker Studio (or equivalent), and CMS platforms; comfortable with consent and tracking compliance.
Excellent commercial literacy: builds a plan from a P&L, not from a calendar.
Sharp written and verbal communication; can brief creative, present to GMs and write for a luxury audience.
Calm under operational pressure; organised across multiple properties, agencies and stakeholders.
Eligibility to work in South Africa.
Willingness to travel between properties (Johannesburg, Sandton, Rosebank, Cape Town) as required.
Craven Cottage CC
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