Job Summary
ENVIRONMENT:
DUTIES:
Category Sales & Business Development (National Scope)
- Develop and implement national sales strategies to grow the IT Hardware & Supplies category across all regions.
- Drive achievement of national sales targets and gross profit objectives.
- Lead the sales strategy for their key target customer base while working and aligning with the regional sales teams
- Conduct regional performance analysis and implement tailored strategies to address gaps and optimise growth.
- Collaborate with regional and branch sales managers to execute national plans at local levels.
- Identify and capitalise on new business opportunities and untapped markets.
- Maintain regular contact with key accounts nationally to ensure customer satisfaction and identify upselling opportunities.
- Monitor national portfolio reports (buying patterns, non-buyers, trends) and drive immediate response strategies.
- Analyse historical and projected sales data to anticipate future business requirements.
- Support the commercial tender process by contributing product insights, pricing strategies, and supplier collaboration.
National Marketing & Promotions
- Plan and implement national marketing campaigns, promotions, and category events to boost brand visibility and sales.
- Ensure alignment and execution of promotional activity across all sales channels (retail, commercial, online).
- Benchmark pricing nationally and ensure competitive positioning.
- Provide national oversight of retail merchandising and in-store promotional compliance.
- Lead market research efforts to track consumer behaviour and competitor trends.
- Collaborate with the national marketing team to develop category-specific campaigns and digital content.
Customer Engagement & Relationship Management
- Build and maintain national customer relationships to enhance loyalty and retention.
- Address escalated customer queries or complaints swiftly and effectively.
- Provide national sales teams with training, product information, and support tools.
- Identify and respond to evolving customer needs across all regions.
Product Strategy & Category Development
- Create and implement a national category development roadmap.
- Source and select new products aligned with customer demand and strategic goals.
- Drive product performance and lifecycle management in collaboration with suppliers and internal stakeholders.
- Conduct supplier negotiations at a national level to secure optimal pricing, terms, and support.
- Monitor and manage product pricing to maximise margins and market competitiveness.
Stock & Supplier Management
- Control and Oversee national stock levels to ensure availability and reduce slow-moving inventory.
- Liaise with suppliers and distribution centres to manage national inventory and resolve stock discrepancies.
- Drive supplier performance and foster strategic relationships to enhance category competitiveness.
- Lead national markdown strategies and stock reallocation plans.
Key Account & SBD Management
- Manage National Supplies Big Deals (SBDs), contracts, and pricing agreements.
- Ensure consistent and timely reporting to senior leadership on SBD-related matters.
- Collaborate with the contracts and sales support teams to ensure accurate and timely SBD implementation.
- Visit strategic accounts nationally to maintain and expand relationships.
Reporting & Administration
- Prepare and submit national category performance reports (weekly, monthly, quarterly).
- Analyse sales and financial data to make strategic recommendations.
- Track and report on new business development and lost business trends nationally.
Provide reports as requested distributors and supply partners as and when required REQUIREMENTS: Technical Requirements
- Advanced Microsoft Excel and data analysis capabilities.
- Working knowledge of ERP systems
- Solid understanding of IT Supplies/Hardware product landscape.
- Ability to conduct market benchmarking and competitive price analysis.
Qualifications & Experience
- Minimum 6–10 years’ experience in IT or ICT sales/category management, in a national role.
- Experience in the ICT reseller or distribution channel is highly recommended.
- Tertiary qualification in Sales, Marketing, Business Management, or similar (preferred).
- Demonstrated track record of achieving sales growth and category development.
- Strong knowledge of national retail, commercial, and contract sales environments.
- Experience managing supplier negotiations and national promotional execution.
- Valid driver's license and willingness to travel nationally.
ATTRIBUTES:
- Proven ability to operate at strategic, tactical, and operational levels.
- Advanced analytical and data interpretation skills.
- Strong planning, organizational, and project management abilities.
- Excellent communication, negotiation, and presentation skills.
- Resilient, self-driven, and highly results oriented.
- Commercial acumen with a strong understanding of profitability levers.
- Strong interpersonal skills to engage cross-functional teams and external stakeholders.
Ability to influence without direct authority and manage virtual teams.