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Job Summary
Job Description:
You will play a central role in delivering seamless, relevant, and high-impact communications across multiple platforms. Working at the intersection of strategy and operations, you will turn business objectives into actionable, measurable marketing activity.
Key areas of responsibility include:
End-to-End Customer Journeys
Design, build and continuously enhance lifecycle journeys across email, mobile, app and web channels
Platform & Programme Enablement
Lead the onboarding and integration of new and existing customer programmes into digital platforms, ensuring alignment across systems, messaging, and data flows
Campaign Execution
Deliver targeted, multi-channel campaigns, balancing business-as-usual activity with strategic projects
Collaboration Across Teams
Work closely with product, engineering, data and commercial teams to ensure smooth delivery and alignment of marketing initiatives
Testing & Continuous Improvement
Develop structured testing plans (including A/B and multivariate testing) to optimise engagement, retention and conversion rates
Performance Analysis
Track, measure and interpret campaign performance, providing actionable insights to refine and improve results
Skills & Experience:
Proven experience in digital marketing, CRM, or customer lifecycle roles within a data-driven environment
Hands-on experience using advanced marketing automation and customer engagement platforms
Strong project management capability, with a track record of delivering complex initiatives
Experience in lifecycle or transactional marketing across digital or mobile channels
Analytical mindset with confidence in using data to guide decision-making
Excellent collaboration and stakeholder management skills
Strong attention to detail and a proactive, delivery-focused approach
Qualification:
Marketing degree or related qualification
Only South African Residents or individuals with a relevant South African work permit will be considered.
If you have not had any response in two weeks, please consider the vacancy application unsuccessful. Your profile will be kept on our database for any other suitable roles / positions.
Connect with us on www.communicate.co.za and Register your CV to create a profile and to view all our Digital recruitment vacancies.
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Communicate Finance
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