Job Summary
Key Responsibilities
Develop and implement the company's overall marketing strategy for sports betting, horse racing, lottery and casino
Design multi-channel marketing campaigns targeting customer acquisition, conversion, reactivation, and retention
Leverage data and analytics to optimize campaigns, increase ROI, and improve customer lifetime value
Drive customer acquisition through targeted campaigns using PPC, SEO/SEM, social media, influencer partnerships, affiliates, programmatic advertising
Build and manage loyalty and retention programs
Develop personalized and segmented marketing strategies
Build and manage customer journeys
Lead efforts to enhance brand visibility, reputation, and market positioning
Manage the overall branding strategy across digital and offline touchpoints
Oversee the graphic design team to meet brand requirements
Lead, mentor, and grow a high-performing marketing team
Foster a culture of innovation, collaboration, and continuous learning
Manage relationships with media, advertising agencies, affiliate partners, and third-party vendors
Oversee the affiliate marketing program
Manage the marketing budget and track spend and variances
Report on performance metrics to EXCO and directors
Ensure all marketing activities comply with legal and regulatory frameworks
Stay informed about industry trends, market developments, and competitor activity
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