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Job Summary
Main Purpose of Job
- A Brand Manager bridges the gap between the brand, customer, and consumer by leveraging insights. The goal of the Brand Manager is to promote and augment brand loyalty through enhancing the customer and consumer experience within a rapidly evolving environment to meet business targets set out.
Responsibilities:
- Strategic Planning and Market Analysis
- Performance Monitoring and Reporting
- Regulatory & Quality Insight:
- Product Development and Management
- Brand Management and Marketing
- Sales Support and Collaboration
- Stakeholder Engagement
Minimum Requirements
Education
- Bachelor’s degree in marketing, Business Management, or related field.
Experience
- More than 3 years’ experience in Brand Management, within the pharmaceutical industry.
- RX product experience
- Experience on direct to consumer advertising ATL, BTL & TTL a must
Skills/Physical Competencies
- Strong Business Acumen insight (NS, Vol, GP, full P & L review and reporting)
- Strong analytical skills and the ability to interpret complex market data (data set experience required: IQVIA, IMS, Qlickview etc.)
- Effective project management skills, ability to plan, organize and execute.
- Proven ability to support and collaborate with sales teams.
Behavioral Qualities
- Performance driven with a sense of urgency
- Ability to adapt in a fast-paced, changing growth environment.
- Ability to build and maintain relationships with external and internal cross-functional team members.
- Organized.
- Collaboration.
OttoBauthentic
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