Job Summary
School Marketer (Education Sector) – Gaborone, Botswana - Must be a citizen of Botswana!!!!
An established, values-driven independent school environment is seeking to appoint a School Marketer to drive learner enrolment, strengthen brand presence, and support the overall growth of the school.
This is a hands-on role suited to a professional who understands the balance between marketing, sales, and relationship-building within an education environment.
Key Responsibilities:
- Conduct market research and provide insights to support strategic decision-making
- Drive learner enrolment through proactive lead generation and conversion
- Plan and coordinate promotional events and campaigns
- Manage the full enrolment process, ensuring a seamless parent experience
- Support the induction of new learners and families
- Ensure consistent and correct use of branding and marketing materials
- Build and maintain media and PR relationships within the local community
- Manage and update the school’s digital presence (social media and website)
- Support ongoing marketing initiatives aligned to approved strategies
- Contribute meaningfully to a values-based educational environment
Minimum Requirements:
- Minimum 3 years’ experience in a similar marketing / sales role
- Relevant marketing or sales qualification
- Strong project management and organisational skills
- Excellent communication and influencing ability
- High attention to detail with strong analytical thinking
- Service-driven with strong relationship-building skills
- Ability to plan, prioritise, and manage multiple activities simultaneously
- Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint)
- Willingness to undergo criminal record checks
- Must be a citizen of Botswana
The Ideal Candidate:
This individual is a natural relationship builder, comfortable engaging with parents, learners, and the broader community. They bring a commercial mindset to education, with the ability to convert interest into enrolment while maintaining a strong, values-driven approach.
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