Job Summary
This luxury 5-star country estate in the heart of the Cape Winelands in in search of an experienced, commercially driven Sales Lead to grow the hotels sales pipeline, build strategic relationships and drive sustainable revenue growth. The Sales Lead will identify, develop and convert new and existing business opportunities while managing relationships with high-value clients, travel partners and commercial accounts. Key markets include: • Corporate & leisure • MICE, groups, conferences & incentives • Weddings & events • Travel trade, DMCs & tour operators • Luxury travel & lifestyle • Strategic partnerships & key accounts • New business development & proactive prospecting The role covers the full sales cycle, from lead generation and qualification through to conversion, contracting, operational handover and account development. KEY RESPONSIBILITIES • Develop and implement sales strategies aligned with commercial objectives. • Own agreed sales targets, revenue objectives and pipeline. • Identify, qualify and convert new business. • Build and manage strategic client and account relationships. • Conduct sales calls, presentations, networking, client visits and industry engagements. • Drive MICE, group, incentive, wedding and events business. • Conduct site inspections, familiarisations and hosted experiences. • Work closely with Revenue Management on pricing, demand and commercial strategy. • Provide market intelligence, competitor insights, forecasts and sales reporting. • Collaborate with Marketing on campaigns, partnerships and brand initiatives. • Ensure accurate handover of confirmed business to operational teams. • Monitor conversion, room nights, revenue and sales KPIs. EXPERIENCE & REQUIREMENTS • Proven experience in luxury hospitality sales. • Strong knowledge of corporate, leisure, MICE, groups, weddings, travel trade and DMC markets. • Proven track record in new business development and achieving targets. • Strong prospecting, negotiation, closing and account management skills. • Excellent communication, presentation and relationship-building abilities. • Strong commercial awareness and understanding of the full sales cycle. • Luxury travel advisor, consortia and international travel trade experience advantageous. • Experience with Cvent or similar MICE/RFP platforms advantageous. • Ability to interpret sales and revenue data and translate insights into action. • Willingness to travel locally and a valid driver's licence.