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? ?? ??????????? ??????????? is recruiting on behalf of a well-established boutique safari tour operator for an experienced, Cape Town remote-based ??????? ???????. ? ?????? ???? – This position is only open to South African citizens. Our client is a conservation-led, ethical business specialising in tailor-made premium and adventure safaris across Southern and East Africa. With an international client base and a growing remote team, they are seeking an established safari industry leader to oversee daily operations and drive sustainable commercial growth. Working remotely from Cape Town and reporting to the Managing Director, the General Manager will oversee sales, operations, service quality, supplier relationships and business systems. The role includes responsibility for revenue, profitability and guest satisfaction, alongside team development, financial control, marketing and the practical use of AI to improve business performance. ???????????? At least 10 years in luxury safari tour operations or agency sales, managing or selling bespoke Southern and East African journeys directly to independent travellers. Proven leadership as a General Manager or Sales and Marketing Manager, with a prominent safari industry profile and strong professional relationships. A track record of growing B2C sales and margins, coaching consultants to achieve targets and developing high-performing teams. Extensive luxury safari knowledge, particularly Botswana, with solid knowledge of Namibia, South Africa and East Africa; confident with costings, DMCs, rates, supplier terms and logistics. Strong financial management covering budgets, margins, multi-currency pricing, exchange-rate exposure and supplier payments. Experience managing remote teams across time zones, including recruitment, mentoring, performance management and best-practice HR. Expertise in brand development, lead generation and digital marketing to high-net-worth travellers, with proven use of AI to improve safari business processes. Working knowledge of website and CRM integration, management reporting, itinerary software and cloud collaboration tools. Excellent written English, commercial judgement and understanding of T&Cs, consumer rights and risk, with a calm, decisive approach and meticulous follow-through. Based in Cape Town, comfortable working across time zones and available for regular supplier visits, site inspections and educational trips; committed to conservation-led, ethical travel. A business, tourism or marketing qualification, guiding background, CRM reporting and international payment platform experience would be advantageous, as would managing external digital agencies and DMC process integration. ?????? – Negotiable CTC, comprising a fixed monthly salary and profit share linked to financial and other KPIs. ????? ???? – To be agreed with the successful candidate. ? ?????? ???? – Although we appreciate all applications received, we will only reply to those candidates who have the background and experience required. Thank you.
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