This is a remote position.

Apply via this link only! 

Location: Remote  

Start Date: ASAP 

Type: Permanent (Full-time)  

Salary: R58 000 - R63 000  (DOE)

WHY THIS ROLE MATTERS

As our Brand Creative Director, you will set the creative standards and champion the brand strategy across all Bushwise products. By architecting high-converting visual hooks, shaping cohesive narratives, and accelerating organic and paid media expansion, your work directly fuels measurable business growth. This creative excellence ensures our message reaches global audiences, directly driving the recruitment of the next generation of expert field guides and conservationists.

WHAT YOU'LL BE DOING

• Brand Identity & Positioning: Develop and implement progressive identities across brands and products, establishing core positioning, tone, and voice while onboarding team members to your vision.
  

• Strategic Translation: Translate complex business goals and product features into compelling, cohesive brand narratives and visual identities.
  

• Paid Social Strategy: Define and drive the creative approach to paid social channels, focusing sharply on high-performing Meta and TikTok advertising.
  

• Social Media Evolution: Strategise the evolution of our organic social media presence, focusing on rapid growth and community engagement across Instagram and TikTok.
  

• Campaign Architecture: Architect the "big ideas," visual hooks, and core messaging frameworks for major product launches and marketing campaigns.
  

• High-Impact Copywriting: Direct the creation of foundational brand copy, including high-converting website landing pages, key product positioning assets, and high-stakes pitch or investor presentations.
  

• Multimedia & Video Direction: Lead the conceptualisation, storyboarding, and scripting for high-performing paid ads and organic video content.
  

• Creative Guardrails: Develop templates, hooks, and scalable frameworks for shorter-form assets (social media, newsletters, and collateral) to be seamlessly executed by the wider team.
  

• Quality & Mentorship: Monitor and ensure the creative and content team's output meets exceptionally high brand standards while providing ongoing training and constructive feedback.
  

• Creative Standards & Governance: Act as the ultimate gatekeeper for the brand's visual and textual style, ensuring consistency across every single touchpoint.
  

• Workflow Optimisation: Collaborate closely with operations, social, and analytics teams to design and maintain efficient workflows for content creation and rapid asset iteration.
  

Requirements

WHAT YOU BRING TO THE TEAM

• 15+ years of communications experience.
  

• 2+ years of experience marketing to a Gen Z audience in the UK and South Africa. 
  

• Experience defining and driving the creative direction for high-performing, high-conversion Meta campaigns. 
  

• 2+ years of experience leading, mentoring, and elevating a communications team.
  

• Experience creating and launching new brand identities alongside visual and creative teams. 
  

• Expert-level knowledge of TikTok and Instagram. 
  

• Strong capability to shift seamlessly from high-level brand narratives to high-converting landing pages, scripts, and pitches
  

Bonus if you also have:

• 2+ years of experience defining and driving the creative direction for high-performing, high-conversion Meta and TikTok ad campaigns.
  

• Deep understanding of South African bush careers, the field guiding industry, and the wildlife conservation industry.
  

• 2+ years of experience marketing to a Gen Z audience in the US and EU. 
  

• 5+ years of experience within a fast-paced, agency-like marketing environment.
  

• Clear experience managing crisis communications.
  

• Experience utilising AI tools to enhance ideation, refine messaging tone, and drive maximum efficiency across multi-channel communication strategies.
  

• Experience working operationally on Trello.
  

ABOUT BUSHWISE 

Bushwise is a leading Field Guide Training company, dedicated to developing the next generation of expert field guides and conservationists. We offer immersive, career-launching courses in some of Africa's most stunning wild spaces. Our commitment is to life-changing transformation, providing students with the knowledge, skills, and values to become successful professionals who drive real-world biodiversity outcomes. 

YOUR NEXT STEP

Apply via this link only!