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Job Summary
Duties:Portfolio Strategy Development:
Lead the creation and execution of a holistic marketing strategy that encompasses all
Products / services within the portfolio.
Align marketing objectives with business goals to drive growth and market share.
Agency Management:
Oversee the relationship with external marketing agencies, ensuring their work aligns with
strategic vision and delivers the desired results.
Negotiate contracts, set clear expectations and monitor performance metrics.
Operational Efficiency:
Leverage operations background to streamline marketing processes, improve workflow
efficiency and ensure optimal use of resources.
Implement best practices in project management and process improvement.
Budget Management:
Develop and manage the marketing budget, ensuring all activities are cost-effective and deliver a strong return on investment.
Monitor expenditures and report on financial performance.
Campaign Planning and Execution:
Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels, including digital, print and events.
Ensure consistent messaging and branding.
Market Research and Analysis:
Conduct market research to stay informed on industry trends, menu trends, customer insights and needs, and competitor activities.
Use insights to inform marketing strategies and identify growth opportunities.
Team Leadership:
Manage and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
Set clear objectives, provide regular feedback, and support professional development.
Performance Measurement:
Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing
initiatives.
Use data-driven insights to optimize campaigns and strategies.
Cross-Functional Collaboration:
Work closely with operations teams, product menu development, new business development, human resources, and all other functionaries to ensure marketing initiatives are aligned with business goals and operational capabilities.
Reporting:
Prepare and present regular reports to senior management on marketing performance, operational achievements, and areas for improvement.
Requirements:
Matric / Grade 12
Bachelor’s degree in marketing, Public Relations, or a closely related field
At least 5 years’ management experience in Marketing
Experience in hospitality or restaurant marketing management will be an advantage
Proficient in Microsoft Office (Excel and PowerPoint a must)
Strong oral and written communication skills
Proficiency with digital data analysis tools
Strong analytical, organizational and creative thinking skills
Excellent communication, interpersonal and customer service skills
The ability to understand and follow company policies and procedures
The ability to work under pressure and travel extensively
Understanding of the selling process
Craven Cottage CC
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