The client prides itself on offering our guests exceptional customer service and value for money. We
always strive to employ and develop individuals that share our values of Respect and Humility, Integrity,
Collaboration, Accountability, Innovation and Agility.
As part of this we endeavour to provide opportunities to our employees to develop their careers within the Group and are therefore proud to offer another career development opportunity for the position
mentioned above.
Position Overview
A multiple touch-point hospitality and entertainment organization is seeking a highly conceptual, creative
and inspired individual to take leadership of the creative side of the in-house studio. In a lean, flat structured
team and reporting to the CMO, contribute to some cut-through-the-clutter creative contributions across
several business units. The business is attempting to rediscover its creative voice and soul. If you are a
craft – led, strategically driven creative thought leader we would like to hear from you.
MAIN RESPONSIBILITIES:
Lead the creative direction of the communication content for the brand across various business
units and multiple touch points including social media content and the online business.
Oversee the development and timeous execution of world class creative outputs covering
promotions, relevant points of sale, and campaigns across ATL, social media, OOH and
performance channels.
Create bold, culturally relevant campaigns that resonate with the audience with audience, position
our brand and properties as oases of entertainment, and drive an increase of visits to our properties.
Contribute to the look, feel and expression of the loyalty program, helping grow enrolment, and
frequency of use.
Collaborate strongly with the brand, digital, business unit and property teams, to accept briefs,
converting them into compelling and standout creative.
Develop and maintain creative standards & frameworks for advertising and communication content
that draws the brand thread between all communications.
Manage a designer and a copywriter and build a collaborative team that has a fair amount of
freedom to create to produce some break-through business beneficial work.
MINIMUM REQUIREMENTS:
A degree in marketing, creative or liberal arts discipline
7-10 years in an advertising agency or creative environment.
Experience mentoring and managing creative teams
Expertise across brand, performance creative, across digital and traditional platforms.
A demonstrable, standout portfolio that shows excellence in storytelling,
achieving brand building and commercial objectives.
Confident communicator, presenter and are influential at all levels.
Energized by fast paced, complex, multiple, touch-point environments.
Broad cultural pallet, creating work for multiple audiences
Ability to manage and plan for multiple projects running simultaneously
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