Purpose of the role

A Senior Sales Director in Solar Energy develops and executes sales strategies, leads a high-performing team, and drives revenue growth by securing large contracts for solar projects (C&I, utility-scale, commercial) through relationship building, market analysis, and cross-functional collaboration with engineering, finance, and operations to deliver complex techno-commercial solutions, ensuring project success and exceeding targets.

Key Responsibilities

Strategy & Leadership:

• Develop and implement comprehensive sales strategies for solar products, storage, and services.
• Lead, coach, and manage a dynamic sales team to achieve ambitious goals.
• Set sales targets, monitor KPIs, and manage the sales pipeline.

Business Development & Sales:

• Identify new business opportunities (e.g., C&I, utility-scale, financing) and expand existing client portfolios.
• Build strong relationships with developers, asset owners, corporations, and stakeholders.
• Negotiate high-value contracts, prepare detailed proposals, and deliver persuasive presentations.

Market & Technical Expertise:

• Stay current on energy market trends, competitor activities, and regulatory changes.
• Provide strategic insights to shape product development and pricing.
• Collaborate with engineering and technical teams to create tailored solutions.

Collaboration & Execution:

• Work with marketing, legal, finance, and operations for seamless project delivery.
• Represent the company at industry events and forums.
• Ensure client satisfaction and drive repeat business.

Qualifications

Education:

• Matric
• A bachelor's/ diploma degree in a relevant field (e.g. Engineering, Business Administration) – will be an advantage

Other:

• Own reliable vehicle with valid License

Experience and Skills

Experience:

• Minimum 5 years’ experience within the generator, energy, or power generation sector
• Proven sales leadership in renewable energy or a related technical field.
• Proven sales and technical knowledge of power generation products and applications
• Established network with distributors, installers, designers, EPCs, and corporate buyers
• Ability and willingness to travel locally when required
• Additional exposure to commercial management, technical sales, or project environments advantageous

Skills:

• Strong strategic thinking combined with a practical, results-driven approach
• Strong understanding of solar PV systems, energy storage, and project financing.
• Excellent negotiation, communication, and relationship-building skills.
• Strategic mindset with a focus on achieving revenue target