Role Purpose

The Senior Front-End Developer is responsible for designing and developing high-performance, user-centric web applications. This role focuses on creating responsive, accessible, and SEO-optimized interfaces using modern front-end technologies, while collaborating closely with UX/UI designers, backend developers, and digital marketing teams.

Key Responsibilities 1. Front-End Development

• Build and maintain scalable, high-quality web applications
• Develop responsive, mobile-first interfaces using modern CSS frameworks and methodologies
• Write clean, efficient, and reusable code using JavaScript (ES6+)
• Ensure cross-browser compatibility and consistent user experience

2. UI/UX Implementation

• Translate UI/UX designs into functional, interactive interfaces
• Collaborate with designers to improve usability and accessibility
• Implement design systems and component libraries

3. SEO & Performance Optimization

• Apply technical SEO best practices (semantic HTML, structured data, meta tags)
• Optimize page speed, Core Web Vitals, and overall performance
• Ensure proper indexing, crawlability, and accessibility standards
• Work with marketing teams to align front-end delivery with SEO strategy

4. Code Quality & Best Practices

• Enforce coding standards, version control, and documentation
• Conduct code reviews and mentor junior developers
• Implement testing strategies (unit, integration, UI testing)
• Ensure security and data protection best practices

5. Collaboration & Agile Delivery

• Work within Agile/Scrum teams to deliver features iteratively
• Collaborate with backend developers to integrate APIs and services
• Participate in sprint planning, stand-ups, and retrospectives

6. Continuous Improvement & Innovation

• Stay updated with emerging front-end technologies and trends
• Propose and implement improvements to architecture and performance
• Drive adoption of modern frameworks and tooling

Key Performance Indicators (KPIs)

• Page load speed and Core Web Vitals performance
• SEO performance (organic traffic, rankings, crawlability)
• Code quality and defect rates
• Delivery timelines and sprint velocity
• User engagement metrics (bounce rate, session duration)
• Accessibility compliance (WCAG standards)

Minimum Requirements

• Bachelor’s degree in Computer Science, IT, or related field
• 5–8+ years of front-end development experience
• Strong proficiency in:
  • HTML5, CSS3 (Flexbox, Grid, preprocessors like SASS/SCSS)
  • JavaScript (ES6+) and modern frameworks (React, Vue, or Angular)
• Solid understanding of responsive and mobile-first design
• Proven experience with SEO principles and web performance optimization
• Experience with version control systems (Git)

Preferred Qualifications

• Experience with frameworks like Next.js, Nuxt.js, or similar SSR technologies
• Familiarity with technical SEO tools (e.g., Google Search Console, Lighthouse)
• Experience with headless CMS and API integrations
• Knowledge of web accessibility standards (WCAG)
• Exposure to CI/CD pipelines and DevOps practices

Key Competencies

• Strong problem-solving and analytical thinking
• Attention to detail and design sensitivity
• Effective communication and collaboration
• Mentorship and leadership skills
• Adaptability and continuous learning mindset

Nice-to-Have Skills

• TypeScript
• Web animations (GSAP, Framer Motion)
• Progressive Web Apps (PWA)
• Basic backend knowledge (Node.js, APIs)
• SEO Principles
• HTML, CSS
• Testing & Debugging