Senior Executive – Measurement Solutions

The Opportunity

An opportunity exists for an experienced senior executive to lead the growth and strategic direction of a Measurement Solutions business serving industrial customers across Southern Africa.

The successful candidate will take responsibility for the sales, product management, technical support and service functions associated with the measurement portfolio. This role requires a combination of strong technical application knowledge, commercial acumen and executive management experience, with the ability to translate customer and market requirements into engineered measurement solutions, sustainable business growth and improved customer value.

The ideal candidate will have a strong understanding of industrial measurement technologies and their practical applications, together with a proven track record in developing product strategies, leading technical and commercial teams, managing strategic supplier relationships and growing a business across regional markets.

Key Responsibilities

1. Strategic and Business Management

• Develop and implement business strategies to drive sustainable growth, profitability and market share across Southern Africa.

• Establish business plans, growth initiatives and performance objectives aligned with overall company strategy.

• Identify new markets, industry sectors, customer opportunities and applications to expand the measurement solutions portfolio.

• Monitor market trends, competitor activity and customer requirements to guide strategic decision-making.

• Report to the CEO on business performance, growth opportunities, operational priorities and strategic initiatives.

• Drive collaboration between sales, technical support, engineering and service functions to ensure effective business execution.

2. Measurement Solutions and Technical Application Expertise

• Provide strategic direction and technical oversight for the measurement solutions portfolio, including pressure, temperature, flow and level measurement.

• Demonstrate a sound understanding of measurement technologies, instrument selection and their application within industrial processes.

• Identify customer process requirements and translate them into appropriate measurement products and engineered solutions.

• Understand how measurement instruments are applied to specific operational requirements, including process monitoring, control, optimisation and performance improvement.

• Provide technical guidance to sales and application teams on product selection, specifications, suitability and customer application requirements.

• Support complex customer applications, technical proposals, solution design and project pursuits.

• Ensure the business can demonstrate the technical value, functionality and benefits of its measurement solutions to customers.

3. Product and Portfolio Management

• Lead the development and implementation of product strategies to grow the measurement solutions portfolio.

• Manage product positioning, pricing, market development and commercial performance.

• Identify opportunities for new products, applications, technologies and value-added solutions.

• Work closely with strategic technology partners and suppliers on product development, pricing, business practices and operational alignment.

• Monitor product performance, sales trends and market demand to identify opportunities for portfolio expansion.

• Equip sales and technical teams with the product knowledge and application capabilities required to support customers effectively.

4. Sales and Business Development

• Drive sales growth, new business development and market penetration across Southern Africa.

• Develop and implement sales strategies aligned with product objectives, customer requirements and business growth targets.

• Build and maintain relationships with key customers, distributors, channel partners and strategic accounts.

• Support major project pursuits, technical proposals, commercial negotiations and contract management.

• Identify opportunities to expand existing accounts and develop new customer relationships across relevant industrial sectors.

• Manage sales targets, product booking performance, pipeline development and forecasting accuracy.

• Ensure customer engagement focuses on application requirements, solution value and long-term business opportunities rather than product sales alone.

5. Technical Support and Service Management

• Oversee technical support and service activities associated with the measurement solutions portfolio.

• Ensure appropriate technical resources are available to support customers, sales teams and project requirements.

• Develop service strategies that complement product sales and strengthen customer relationships.

• Identify opportunities for value-added services, technical support agreements and ongoing customer support.

• Monitor service delivery, customer satisfaction and operational performance, implementing improvements where required.

• Promote collaboration between sales, technical support and service teams to deliver a consistent customer experience.

6. Financial and Operational Management

• Oversee budgeting, financial planning, forecasting and business performance reporting.

• Manage product booking targets and reporting requirements, ensuring accurate and timely forecasts.

• Monitor revenue, profitability, pricing performance and other relevant business indicators.

• Ensure effective operational processes and alignment between commercial objectives and service delivery.

• Provide management with clear reporting on product performance, market developments, risks and growth opportunities.

7. People Management and Capability Development

• Lead, develop and motivate sales, technical, application and service teams.

• Build internal technical competence in measurement technologies, product applications and solution selling.

• Identify skills gaps and implement appropriate training and development initiatives.

• Establish clear performance objectives and promote accountability across the business.

• Encourage knowledge-sharing and collaboration between technical and commercial functions.

Minimum Qualifications

• Grade 12.

• A management-related qualification is preferred.

• A technical qualification in instrumentation, electrical engineering, process automation or a related discipline would be advantageous.

• Trade qualification as an Instrumentation Mechanician would be an advantage.

Experience Requirements

• Minimum 10 years’ experience in measurement, instrumentation or process automation sales.

• At least 5 years’ experience in a senior management or leadership role.

• Demonstrable experience with measurement solutions or equivalent product technologies.

• Strong understanding of pressure, temperature, flow and level measurement and their industrial applications.

• Proven product management experience, including product positioning, pricing, market development and sales growth.

• Experience developing and executing business strategies across sales, technical support and service functions.

• Experience managing strategic supplier, manufacturer, distributor and customer relationships.

• Strong understanding of the Southern African industrial automation, instrumentation and process industries.

• Demonstrated ability to lead technical and commercial teams and translate business strategy into measurable results.

Knowledge, Skills and Attributes

• Strong technical understanding of industrial process measurement systems and instrument applications.

• Ability to explain how measurement technologies are selected and applied to specific customer and process requirements.

• Strategic thinking and sound business judgement.

• Strong commercial, negotiation, presentation and relationship management skills.

• Experience with sales forecasting, business planning, product performance reporting and financial management.

• Strong communication skills and the ability to engage effectively with customers, technical teams, suppliers and executive management.

• Results-oriented approach with the ability to work independently and take ownership of business performance.

• Proficiency in Microsoft Office, CRM systems and relevant business software.

Application Requirements

Candidates should ensure that their CVs clearly demonstrate both their strategic management experience and their technical measurement application expertise.