GENERAL MANAGER – MEASUREMENT SOLUTIONS & PROCESS AUTOMATION

Location: Gauteng
Reporting to: Chief Executive Officer
Employment Type: Full-time

JOB SUMMARY

We are seeking an experienced General Manager to take overall responsibility for the growth and performance of the company’s Measurement Solutions and Process Automation portfolio.

The successful candidate will provide commercial, technical and operational leadership, with a strong focus on sales growth, business development, customer retention, product strategy and team performance. The role requires an individual with strong knowledge of industrial instrumentation and process measurement, combined with proven commercial and leadership experience.

The General Manager will be responsible for identifying new business opportunities, strengthening existing customer relationships, developing strategic market opportunities and ensuring the effective delivery of sales and service objectives.

KEY RESPONSIBILITIES

Sales & Business Development

• Develop and execute sales strategies to grow the Measurement Solutions and Process Automation business.

• Identify and pursue new customers, markets, applications and revenue opportunities.

• Grow existing customer accounts through proactive engagement and solution development.

• Build strong relationships with key customers, decision-makers and strategic stakeholders.

• Lead customer engagement for major opportunities, projects and strategic accounts.

• Monitor market trends, competitor activity and customer requirements to identify growth opportunities.

• Drive achievement of sales targets, budgets and gross margin objectives.

Product & Market Development

• Develop and implement strategies to increase market penetration and product adoption.

• Maintain strong knowledge of measurement, instrumentation and process automation technologies.

• Identify opportunities for new products, applications and solutions within the market.

• Provide commercial and technical input into customer solutions and major opportunities.

• Monitor product performance and identify areas for improvement or further market development.

• Work closely with technical and service teams to ensure customer requirements are effectively addressed.

Commercial Management

• Oversee quotations, tenders, pricing and commercial proposals for key opportunities.

• Monitor sales pipelines, forecasts, order intake and business performance.

• Ensure accurate and timely sales reporting and forecasting.

• Monitor profitability, margins and commercial performance.

• Support contract negotiations and major commercial decisions.

• Ensure business activities are aligned with company policies and commercial requirements.

Leadership & Team Management

• Provide leadership and direction to sales, service and technical teams.

• Set clear objectives, KPIs and performance expectations.

• Develop team capability through coaching, mentoring and product training.

• Encourage collaboration between sales, service, technical and support functions.

• Monitor team performance and implement corrective actions where required.

• Promote a professional, customer-focused and performance-driven culture.

Customer & Stakeholder Management

• Maintain regular engagement with strategic customers and key decision-makers.

• Act as a senior point of escalation for important customer matters.

• Ensure customer expectations are understood and effectively addressed.

• Strengthen long-term customer relationships and support customer retention.

• Represent the company professionally at customer meetings, industry events and technical engagements.

• Maintain strong relationships with suppliers, principals and strategic business partners.

Reporting & Business Performance

• Provide regular management reports on sales, pipeline, forecasts and market performance.

• Analyse business performance and recommend actions to improve growth and profitability.

• Develop annual business plans and support the achievement of strategic company objectives.

• Monitor key performance indicators and ensure appropriate action is taken where targets are not achieved.

• Provide management with market intelligence and recommendations for future growth.

MINIMUM REQUIREMENTS

• Grade 12 / Matric.

• Management, Business, Engineering or related qualification.

• Instrumentation or relevant technical qualification will be advantageous.

• Minimum 10 years' experience in Measurement, Instrumentation, Process Automation or related technical sales.

• Minimum 5 years' experience in a senior management, sales leadership or business development role.

• Proven experience in developing new business and growing existing customer accounts.

• Strong understanding of the industrial instrumentation and automation market.

• Experience dealing with major industrial customers, projects and technical solutions.

• Proven track record of achieving commercial and sales targets.