Job Summary
A Mid-Level to Senior Sales professional in Solar Energy is a strategic leader who develops and executes high-impact sales strategies, leads and mentors a high-performing sales team, and drives significant revenue growth. This is achieved by originating and closing large-scale contracts for solar projects (C&I, commercial, and utility-scale), leveraging deep relationship building, advanced market and competitive analysis, and close cross-functional collaboration with engineering, finance, project development, and operations teams to deliver complex, bankable techno-commercial solutions that ensure project success, client satisfaction, and consistent exceeding of aggressive revenue and margin targets.
Key Responsibilities
Strategy & Leadership
- Develop and own comprehensive, multi-year sales strategies for solar PV, energy storage (BESS), hybrid solutions, and related services across target segments.
- Lead, coach, mentor, and performance-manage a dynamic sales team (including mid-level reps and specialists) to build capability, foster accountability, and consistently achieve or surpass ambitious revenue and pipeline goals.
- Establish and track key sales targets, KPIs (e.g., pipeline velocity, win rates, deal size, margin), forecast accuracy, and pipeline health; implement corrective actions as needed.
Business Development & Sales
- Proactively identify, qualify, and pursue high-value new business opportunities in C&I, commercial, utility-scale, independent power producers (IPPs), and innovative financing models (e.g., PPA, wheeling, off-balance-sheet).
- Cultivate and maintain executive-level relationships with key stakeholders, including developers, asset owners, large corporates, utilities, EPCs, financiers, and government entities.
- Lead complex, high-stakes negotiations for multi-million rand contracts; prepare compelling, technically robust proposals; deliver high-impact executive presentations; and close deals while protecting company margins and risk profile.
Market & Technical Expertise
- Maintain deep, up-to-date knowledge of South African and regional energy market trends, regulatory frameworks (e.g., REIPPPP, wheeling regulations, IRP updates), competitor positioning, pricing dynamics, and emerging opportunities in renewables.
- Provide senior-level strategic insights and market intelligence to influence product roadmap, pricing strategy, go-to-market approaches, and innovation priorities.
- Partner closely with engineering, technical, and product teams to co-create customized, technically viable, and commercially attractive solutions tailored to client needs and site constraints.
Collaboration & Execution
- Drive seamless cross-functional alignment with marketing, legal, finance, procurement, operations, and project delivery teams to ensure end-to-end project success from origination to commissioning and handover.
- Act as a senior company representative at industry conferences, forums, stakeholder engagements, and networking events to enhance brand visibility and generate qualified leads.
- Champion post-sale client relationship management to secure high levels of satisfaction, foster repeat/expansion business, and build long-term strategic partnerships.
Qualifications
Education
- Matric (essential).
- Bachelor's degree or higher in a relevant field (e.g., Engineering, Business Administration, Commerce, Energy Studies, or equivalent) – strongly preferred / advantage.
Other Requirements
- Own reliable vehicle and valid driver's license.
- Willingness and ability to travel locally (and potentially regionally) as required for client meetings, site visits, and industry events.
Experience and Skills
Experience
- Minimum 7–10+ years of progressive experience in sales/business development within the energy, power generation, renewables, or related technical sectors (with at least 5 years in solar PV, energy storage, or renewable energy preferred).
- Proven track record of sales leadership at mid-to-senior level in renewable energy or a closely related technical field, including direct team management and revenue ownership.
- Demonstrated success in closing large, complex deals (multi-MW scale preferred) in C&I, commercial, or utility-scale solar projects.
- Strong established network with key industry players, including distributors, installers, system designers, EPC contractors, developers, corporate off-takers, financiers, and asset owners.
- Advantageous: Prior exposure to commercial/contract management, technical/pre-sales engineering support, project finance structures, or full project lifecycle environments in renewables.
Skills
- Exceptional strategic thinking paired with a hands-on, results-oriented execution mindset focused on achieving and exceeding revenue, margin, and growth targets.
- In-depth technical and commercial understanding of solar PV systems, battery energy storage systems (BESS), hybrid solutions, project financing models, PPAs, wheeling, and grid integration considerations.
- Outstanding negotiation, persuasion, presentation, and stakeholder management skills at executive/C-level.
- Superior communication, relationship-building, and influencing abilities across diverse internal and external stakeholders.
- Analytical mindset with strong commercial acumen to assess opportunities, manage risk, and optimize deal structures.
- High level of resilience, initiative, and adaptability in a fast-evolving renewable energy market.