Dealership Customer Relationship Operations Manager / Lead Generator (Motor Sector)

Location: Menlyn, Pretoria East, Gauteng

Position Type: Permanent

Industry: Automotive | Motoring

About Our Client

Representing a diverse portfolio of the world’s leading passenger, commercial, and emerging electric vehicle brands, our client's dealerships offer an all-inclusive motoring solution—encompassing new and pre-owned vehicle sales, finance and insurance (F&I) services, specialized workshops, aftermarket performance tuning, and genuine parts procurement. Backed by a strong balance sheet, entrenched standard operating procedures, and industry-leading systems, this group is built on a culture of integrity, a "can-do" attitude, and a continuous commitment to the training and development of its workforce.

About the Role

We are seeking a highly motivated, proactive, and target-driven CROM / Lead Generator to join a dynamic automotive team based in Menlyn, Pretoria East. In this vital role within the dealership's sales pipeline, you will be responsible for identifying, qualifying, and nurturing prospective vehicle buyers and feeding warm, high-converting leads to the New and Pre-Owned Vehicle Sales Executives. You will serve as the first point of contact for online and inbound prospects, maintaining high speed-to-lead and delivering exceptional customer interaction.

What’s on Offer?

• Basic Salary: R25,000.00 – R32,000.00 per month (negotiable based on experience).

• Medical Aid: 50% company contribution (capped at a maximum of R9,260.50).

• Gap Cover: Compulsory at R199.00 per month for all employees joining the medical aid scheme.

• Pension Fund: 8% company contribution (applicable to permanent employment following the successful completion of a 3-month probation period).

• Leave Days: 15 working days per annum (subject to company policy: leave cannot be taken for more than 10 consecutive working days and may not be taken over month-end).

• Standard Working Procedures (SWP): Structured onboarding with comprehensive standard operating procedures provided within your first week.

Working Hours & Environment

• Standard Hours: Dealership retail trading hours (Monday to Friday, including rotational Saturday shift schedules as per retail dealership operational requirements).

• Environment: Dynamic, professional showroom and dealership environment with high-volume digital inquiry channels.

• Compliance & Operations: Strict adherence to dealership standard working procedures, POPIA regulations, CRM data integrity, and customer service excellence protocols.

Key Responsibilities

• Inquiry Handling & Speed-to-Lead: Rapidly respond to inbound digital inquiries across major vehicle platforms (such as AutoTrader, Cars.co.za, social media campaigns, and official dealership websites), aiming for immediate initial contact within minutes.

• Outbound Prospecting & Cold Calling: Drive outbound outreach via phone calls, emails, and direct messaging to follow up on marketing campaigns, trade-in valuations, and database/lost-lead reactivation.

• Lead Qualification & Screening: Screen prospective buyers thoroughly by identifying vehicle preferences, purchase timelines, budget parameters, trade-in details, and preliminary vehicle finance eligibility (e.g., WesBank, MFC, Toyota Financial Services criteria).

• CRM Management & Tracking: Meticulously log every customer interaction, update lead statuses in real time, schedule test drives and showroom appointments, and maintain accurate, clean database records inside the dealership's CRM system.

• Handover to Sales Executives: Warmly transition qualified, high-intent prospects to New or Pre-Owned Vehicle Sales Executives, supplying comprehensive briefing notes on client preferences and requirements.

• Lead Nurturing: Implement follow-up sequences to stay in consistent contact with long-term prospects who are not ready for an immediate purchase, keeping the dealership top-of-mind.

• Digital & Social Monitoring: Monitor public comments, classified listings, and digital advertising channels for buyer inquiries, trade-in questions, and engagement opportunities.

• Reporting & Metrics: Track and report on daily/weekly outreach metrics, contact rates, conversion rates, and lead source performance to help management assess marketing ROI.

Requirements & Qualifications

• Experience: Proven experience in automotive lead generation, dealership customer relationship management (CROM), outbound telesales, or motor retail sales is essential.

• Education: Grade 12 / Matric certificate is strictly required. A relevant tertiary qualification in sales, marketing, or business administration is an added advantage.

• Automotive Finance Knowledge: Sound understanding of local vehicle finance processes, credit criteria, and documentation requirements (WesBank, MFC, etc.) is highly advantageous.

• Systems Knowledge: Strong working proficiency in automotive CRM platforms, lead management tools, and Dealer Management Systems (DMS).

• Technical Skills: Fully computer literate with solid proficiency in Microsoft Office (Word, Excel, Outlook) and digital communication platforms.

• Attributes: Exceptional verbal and written communication skills, high resilience against rejection, self-discipline, outstanding telephone etiquette, and a customer-centric mindset.

• References: Contactable references from previous employers within the automotive or sales sector.

Strict Legal Requirements

Please note that due to dealership compliance and financial governance standards, the following criteria apply:

• Citizenship: Must be a South African-born citizen with a valid South African ID.

• Driver’s License: Must hold a valid South African Driver’s License.

• Verifications: Clear background screening and qualification checks.

Required Documentation for Application

Please ensure that you submit the following documentation with your application:

• Detailed CV: Highlighting your automotive lead generation, CROM, or motor sales experience with contactable references.

• ID Copy: Copy of valid South African ID (proof of South African born citizenship).

• Driver’s License Copy: Valid copy required for employment records.

• 3 Months Recent Payslips: Your latest three consecutive months of salary advice.

• Supporting Documents (Optional): Copies of Matric certificate, tertiary qualifications, awards, and reference letters.

Apply Now

Visit https://www.easternpersonnel.co.za/ and click on Register CV.

Please Note: Only shortlisted candidates who meet the specified headcount management and warehousing criteria will be contacted. If you do not hear back within two weeks, please consider your application unsuccessful. Eastern Personnel is fully POPIA compliant, and all personal information will be processed securely and solely for recruitment purposes.