Job Summary
Duties and Responsibilities:
1. Platform & Product Management
-Manage product listings, pricing, and content across Shopify, Stock2Shop (S2S), and Syspro.
-Ensure accurate integration between platforms, resolving sync errors and data discrepancies.
-Maintain high-quality product information, images, and descriptions that meet brand standards.
-Review and approve all website content before publication.
2. Promotions & Campaign Management
-Set up and launch promotions across digital channels in line with the marketing calendar.
-Coordinate content and artwork to ensure campaigns go live on time.
-Monitor live promotions, resolve issues, and remove expired offers.
-Identify and resolve promotional discrepancies before they impact customers.
3. Reporting & Analysis
-Extract and analyse sales and website data to produce actionable performance reports.
-Identify trends, stock issues, pricing gaps, and opportunities for improvement.
-Present clear insights to support commercial decision-making.
4. Meta & Google Platform Management
-Monitor Shopify integrations with Meta and Google Merchant Center, identifying feed errors, sync issues, and product disapprovals.
-Review Google Search Console and GA4 data to identify changes in traffic, visibility, and website performance.
-Recognise tracking or integration issues and escalate them with clear supporting information.
-Understand how Meta and Google platforms connect to the eCommerce environment (this is not a paid media role).
5. Email Marketing & Automation
-Build, schedule, and manage email campaigns using Klaviyo, Mailchimp, or similar platforms.
-Maintain automated workflows and identify opportunities to improve efficiency through automation.
6. AI & Continuous Improvement
-Use AI tools such as ChatGPT or Claude to improve content creation, reporting, analysis, and operational efficiency.
-Apply AI to solve real business problems and continuously identify smarter ways of working.
Non-Negotiable Skills & Attributes:
-Hands-on experience with Shopify or a similar eCommerce platform.
-Strong data analysis skills, with the ability to extract, clean, and interpret sales data.
-Working knowledge of Meta Business Manager and Google Merchant Center, including integrations and troubleshooting.
-Exceptional attention to detail, ensuring pricing, content, product feeds, and promotions are always accurate.
-Able to thrive in a fast-paced, changing environment and adapt to shifting priorities.
-Self-motivated, organised, and takes ownership of workload with minimal supervision.
Highly Advantageous:
-Experience with Stock2Shop (S2S) and/or Syspro ERP
-Hands-on experience with GA4 and Google Search Console
-Background in email marketing platforms and automation tools
-Exposure to multi-website or multi-brand eCommerce environments
-Experience working within a marketing calendar or promotional planning framework