Sales Leadership & Performance

Lead, motivate and develop a national team of Technical Sales Engineers.

Establish clear sales objectives and ensure achievement of monthly, quarterly and annual sales targets.

Conduct regular performance reviews, coaching sessions and development discussions.

Create a high-performance culture focused on customer value, accountability and continuous improvement.

Reward strong performance and effectively manage underperformance.

Maintain sufficient engineering and industrial technical credibility to lead, coach and be respected by a team of qualified Technical Sales Engineers.

Coaching & Development

Conduct regular field visits with sales engineers to coach selling skills, customer engagement and opportunity management.

Develop individual growth plans for each sales engineer.

Support recruitment and onboarding of new sales personnel.

Foster a collaborative team environment where best practices are shared.

Partner closely with the Technical Applications Manager to continuously strengthen the team’s technical, product and application knowledge.

Sales Strategy & Execution

Develop and implement sales strategies aligned with the company's growth objectives.

Identify market opportunities, competitive threats and emerging industry trends.

Drive territory planning and customer development initiatives.

Ensure disciplined execution of sales activities and customer engagement plans.

Forecasting & Commercial Management

Develop accurate sales forecasts and budgets.

Monitor sales performance, gross profit, market share and other key performance indicators.

Analyse sales data and provide actionable insights to management.

Manage pricing approvals, discount structures and commercial decision-making within approved authority levels.

Sales Process Excellence

Champion and continuously improve the company's sales processes and systems.

Ensure consistent use of CRM, reporting tools and sales management disciplines.

Drive effective opportunity management and sales pipeline reviews.

Ensure adherence to company policies, procedures and standards.

Key Customer Engagement

Support sales engineers in developing strategic customer relationships.

Participate in key customer visits and executive-level engagements.

Assist with the resolution of significant customer concerns and commercial matters.

Promote a customer-centric culture throughout the sales team.

Engage credibly with engineering, production and technical decision-makers at customer sites, translating technical detail into commercial value.

Requirements & Experience:

Essential

Relevant engineering, technical, sales or business qualification — an engineering/ technical qualification, or equivalent hands-on industrial manufacturing experience, is strongly preferred given the technical nature of our products and customers.

Minimum 5 years' experience leading a B2B sales team.

Demonstrated track record of growing revenue through team leadership.

Strong commercial and financial understanding.

Solid working knowledge of metal-cutting tools, machining processes or industrial manufacturing operations, sufficient to hold a credible tooling application conversations with customers and Technical Sales Engineers.

Valid driver's license and willingness to travel nationally.