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Job Summary
Key Requirements* 5+ years’ experience as a Copywriter, preferably within iGaming, fintech, or regulated digital industries.
* Strong understanding of CRM copywriting (email, push, SMS, in-app).
* Proven ability to write conversion-driven yet compliant marketing content.
* Experience working with multiple markets and jurisdictions.
* Excellent attention to detail and strong proofreading skills.
* Ability to work in a fast-paced, deadline-driven environment
* Experience mentoring or leading junior team members is advantageous.
* Understanding of player lifecycles and retention strategies.
Key Responsibilities
* Develop high-quality copy for CRM campaigns, promotions, landing pages, app notifications, emails, SMS, and push notifications.
* Write and optimize copy for acquisition, retention, and reactivation campaigns.
* Ensure all content complies with iGaming regulatory requirements, responsible gambling guidelines, and advertising standards across jurisdictions.
* Collaborate closely with Compliance and Legal teams to review and approve marketing content prior to publication.
* Maintain and evolve the brand voice and tone across all communication channels.
* Interpret complex product features, bonuses, and T&Cs into clear, player-friendly messaging.
* Brief and mentor junior copywriters and provide constructive feedback.
* Work with designers, product managers, and CRM specialists to deliver cohesive campaigns.
* Analyze campaign performance and optimize copy based on data, A/B testing, and player behavior.
* Stay up to date with industry trends, competitor messaging, and regulatory changes.
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