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Dealer Principal - Dealership exp.
Bonafide Human Capital Monday, 16 March 2026 1Job Summary
A vacancy exists for a Dealer Principal at our well- known automotive dealer client based in Cape Town. Purpose of the Role: The Dealer Principal is responsible for the overall strategic, operational, and financial management of the Branch. This includes leading all dealership functions across three sites to ensure profitability, compliance, customer satisfaction, and operational excellence. The role requires a strong focus on leadership, business development, performance management, and ensuring that all departments — including Sales, Service, Parts, and Administration achieve their targets in line with company objectives. Key Responsibilities: 1. Leadership & Management ● Provide strategic leadership and direction to all dealership departments. ● Foster a high-performance culture through effective people management and team development. ● Oversee recruitment, training, coaching, and performance management of staff across the 3 sites. ● Ensure alignment with company values, policies, and procedures. Qualifications & Experience: ● Matric (essential); Tertiary qualification in Business Management or related field (advantageous). ● Minimum 8–10 years experience in the motor industry, with at least 5 years. ● Proven track record as a Dealer Principal/General Manager/Branch Manager/New Vehicle Sales Manager ● Strong understanding of dealership operations including Sales, Service, Parts, F&I, and Admin. ● Valid South African driver’s license and clear criminal.Error!
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