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Job Summary
Duties:Integration Audit & Strategy:
Audit our existing HubSpot integrations across VOIP, WhatsApp, email, back-of-house systems and data enrichment tools to understand current state, coverage and gaps
Map how data currently flows between HubSpot and connected systems, flagging where flows are manual, fragile or undocumented
Identify risks, inefficiencies and duplicated effort in the current integration landscape
Develop a prioritized integration roadmap, distinguishing quick wins, foundational fixes and longer-term enhancements
Recommend the right integration approach for each use case (native HubSpot integrations, Zapier, middleware, or custom API-based solutions) based on reliability, cost and maintainability
Core System Integrations:
Build, maintain and troubleshoot the integration between HubSpot and our VOIP/telephony systems, ensuring call data, logs and recordings flow correctly into the CRM
Manage and improve the WhatsApp integration, supporting reliable two-way messaging and conversation history within HubSpot
Design and maintain integrations with our 2–3 internal back-of-house systems, ensuring accurate, timely data exchange to support operational teams
Implement and manage data enrichment tool integrations to improve contact and company data quality across B2C and B2B pipelines
Ensure integrations are built with our three core brands in mind, respecting the different data and workflow needs of each
HubSpot API & Automation Development:
Work directly with the HubSpot API to build custom integrations and data syncs beyond out-of-the-box functionality
Design, build and maintain Zapier/N8N workflows (or equivalent automation tooling) to connect HubSpot with third-party systems
Build custom-coded workflow actions and webhooks where native tools fall short
Monitor integration performance and set up error handling and alerting so issues are caught before they impact users
Keep pace with new HubSpot API capabilities, connectors and platform updates relevant to our integration stack
Data Quality & Governance:
Establish and maintain data mapping, validation and transformation standards across all integrated systems
Monitor data quality across B2C and B2B pipelines and address root causes of data mismatches between systems
Support secure and compliant handling of customer data as it moves between systems
Keep integration documentation up to date as systems change, covering architecture, data flows and troubleshooting steps
Collaboration & Stakeholder Management:
Partner with the Head of CRM to align integration priorities with wider CRM and business strategy
Work closely with internal teams to understand system requirements and dependencies
Liaise with external vendors and integration partners where needed
Translate technical integration concepts clearly for non-technical stakeholders across sales, marketing and operations
Support the HubSpot Support Specialist team by escalating and resolving complex integration issues beyond level 1 troubleshooting
Requirements:
HubSpot Certification (Sales, Marketing, or Service Hub)
At least 3+ years of CRM experience with HubSpot or a similar platform (e.g. Salesforce, Zoho, Dynamics), including hands-on use of APIs
Proven experience building and maintaining integrations using Zapier and/or similar automation tools
Practical experience integrating CRM platforms with telephony/VOIP systems, messaging platforms (e.g. WhatsApp Business API) and email infrastructure
Experience integrating a CRM with internal operational or back-of-house systems
Familiarity with data enrichment tools and their integration into a CRM environment
Working knowledge of REST APIs, webhooks, authentication and JSON data structures
Comfortable reading and writing basic scripts or custom code to extend integrations where needed
Strong understanding of data mapping, transformation and data quality principles
Strong analytical and systematic troubleshooting skills
Excellent documentation habits and the ability to explain technical work to non-technical stakeholders
Skills:
Technical: HubSpot API, workflow automation, Zapier/iPaaS tooling, webhooks, OAuth, JSON, custom scripting, data mapping and transformation
Systems Integration: VOIP/telephony, WhatsApp Business API, email infrastructure, internal back-of-house systems, data enrichment platforms
Problem-Solving: Systematic auditing, root cause analysis, architecture and solution design
Data Governance: Data quality monitoring, validation, compliant data handling
Communication: Technical documentation, stakeholder management, translating complexity into simple terms
Collaboration: Cross-functional teamwork with CRM, IT, and operational teams; vendor management
Craven Cottage CC
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