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Job Summary
Position Description / Job RequirementsThe Sales & Marketing Manager will drive commercial growth across:
- EV/HEV Technical Training Programmes
- First Responder EV Safety Training
- Automotive Sales & Workshop Technical Training
- Quality Management Systems (QMS) Training & Implementation Support
This is a senior, target-driven role responsible for:
- Sales strategy development
- Revenue generation and enrolment growth
- Corporate account management
- AI-driven sales optimisation
- Team leadership and performance management
The successful candidate must be commercially astute, technologically aware, and passionate about
the future of electric mobility, sustainability, and quality systems.
Minimum Requirements
Education
- Matric (Compulsory)
- Bachelor’s degree in business, Marketing, Education, Engineering, or a related field or equivalent.
Experience (Essential)
- Proven experience in sales management, preferably within:
New products launch
Automotive sector
Technical or vocational training
Industrial or manufacturing environments
- Strong understanding of:
EV/HEV technologies and training requirements
Automotive technical training environments
Quality Management Systems (QMS) and compliance training
- Experience managing corporate B2B accounts and strategic partnerships
- Demonstrated track record of meeting and exceeding revenue and enrolment targets
- Experience working in multiracial and diverse teams, with proven ability to manage and
embrace workplace diversity
AI & Digital Competency (Mandatory)
Candidates must demonstrate working knowledge of Artificial Intelligence tools in sales and
marketing, including:
- AI-driven CRM systems
- Sales analytics and predictive forecasting
- Marketing automation platforms
- Lead scoring and customer behaviour analytics
The ability to leverage AI to optimise campaigns, improve conversion rates, forecast demand, and generate actionable market intelligence is essential.
Key Competencies
- Fluent in English and at least one or two additional South African national languages (compulsory)
- Excellent communication, negotiation, and presentation skills
- Structured, organised, and detail-oriented
- Target-driven and performance-focused
- Strong leadership and team management capability
- Able to operate under pressure in a fast-paced environment
- Reliable, professional, and punctual
- Valid Driver’s Licence
- Good physical health
Key Responsibilities
Sales Strategy & Business Development
- Develop and implement annual and quarterly sales strategies
- Identify and penetrate target markets, including:
Automotive OEMs and dealerships
Technical colleges and universities
Government departments and first responder units
- Establish strategic partnerships and commercial MoUs
2. Revenue & Enrolment Growth
- Achieve defined quarterly and annual enrolment targets
- Expand corporate client portfolio
- Implement AI-driven lead generation and campaign optimisation strategies
3. Team Leadership & Performance Management
- Lead, train, and motivate the sales team
- Set measurable KPIs and monitor performance
- Conduct performance reviews and manage pipeline forecasting
4. Customer Relationship Management
- Oversee CRM system management and sales analytics dashboards
- Build and maintain long-term corporate relationships
- Ensure high customer satisfaction and retention levels
5. Marketing & Brand Positioning
- Collaborate with marketing on digital campaigns, webinars, trade events, and industry engagement
- Strengthen brand visibility within the EV/HEV and QMS sectors
- Use AI-based analytics to measure ROI and refine campaign performance
6. Reporting & Strategic Insights
- Provide monthly performance reports to senior management
- Analyse industry trends and competitive positioning
- Recommend data-driven strategic improvements
Performance Targets
The role will be measured against:
- Quarterly and annual enrolment achievements
- Corporate partnership acquisition targets
- Lead conversion rate improvements
- Customer satisfaction ratings
- Growth in brand visibility and market presence
Express Employment Professionals Midrand
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