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Job Summary
Lodge Collection with Head Offices based in Ballito is looking for a Digital Marketing Assistant. The Digital Marketing Assistant supports the groups online presence through content creation, social media, SEO; and website management. Duties: Website Management: Work with web developers to implement updates and enhancements. Monitor website performance, ensuring functionality, usability, and timely resolution of any issues. Content Creation & Management: Develop original content for digital platforms, including blog articles, newsletters, social media, and email campaigns. Visit lodges to gather high-quality content for marketing use. Organize and maintain the digital media library, ensuring efficient access to photo and video assets. Plan and manage the monthly content calendar for social media in collaboration with the creative team. Coordinate with graphic designer to produce visually compelling and on-brand materials. Search Engine Optimization (SEO): Conduct keyword research and implement SEO strategies to enhance website visibility. Analyse website traffic and user engagement through analytics tools to inform content and design improvements. Manage a modest SEO budget, ensuring effective targeting of relevant lodge keywords. Social Media Management: Create; schedule, and publish posts across all relevant social media channels. Monitor engagement and respond to messages and comments in a timely and professional manner. Ensure brand consistency and alignment across all social platforms in collaboration with the broader content team. Online Advertising: Assist in planning, launching, and monitoring paid digital campaigns (e.g., Google Ads, Meta, YouTube). Track campaign performance and suggest optimizations to improve ROI. General Marketing Support: Provide support to the marketing team as required, contributing to various projects and initiatives. Requirements: Diploma or similar qualification in Digital Marketing At least 3+ years’ experience in a digital marketing role. Good knowledge of SEO principles and best practices as well as all social media platforms. Experience with Google Ads, Google Analytics, and Meta platforms. Ability to multitask and meet tight deadlines in a fast-paced environment. Analytical mindset with a keen eye for detail
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