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Job Summary
An International advertising agency is looking for a Digital Copywriter to join their rapidly expanding team.
Qualifications/ Experience:
- 3 - 5 years experience
- Tertiary qualification in related field (e.g. communications, English, PR, copywriting, journalism) essential.
- Award-winning creative work portfolio reflecting your creative proficiencies
- A great conceptual thinker
- Meticulous writer
- Understanding of social media marketing (Facebook, Twitter, YouTube, Instagram, other) is beneficial
- Knowledge of and ability to keep abreast of new developments within social media, creative and passionate about social media
- Create persuasive as well as accurate writing
- Liaising with clients regularly by phone, email or face-to-face
- Carrying out project scoping and creating a clear brief to ensure you understand what the client requires
- Tailoring the content as well as the style of individual writing assignments according to what is required
- Understanding your target audience. You’re not writing for the client... you’ll be writing for their readers and you’ll need to know what interests them
- Identifying key messages. Understand what the main thing is that you want the reader to feel and do and communicate this powerfully
- Working with creative teams to make sure that the visual elements of the webpage complement the words
- Research your client’s industry and their audience
- Identify fresh and interesting angles for your articles
- Write for blogs and potentially for social media, web, e-books, slogans and video scripts
- Editing your own as well as the writing of others
- Inputting your content to the client’s content management software (CMS), if needed
- Assisting with business pitches to win new clients or projects
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