Job Summary
A leading organisation in the pharmaceutical and consumer healthcare industry is seeking an experienced and results-driven Digital Experience and Analytics Manager to join its team in Parktown, Johannesburg.
The purpose of this role is to drive organic visibility, website traffic and consumer engagement through data-led SEO, AI search optimisation and digital analytics strategies. The successful candidate will provide specialist expertise in website optimisation, marketing technology and digital performance, working closely with Brand Managers to deliver measurable business outcomes and continuously improve the digital consumer experience.
Key responsibilities:
Develop and implement SEO strategies to improve organic search visibility, website rankings and traffic.
Conduct keyword research and competitor analysis to identify opportunities for digital growth.
Optimise website structure, metadata, content and technical SEO performance.
Implement Answer Engine Optimisation (AEO) strategies to improve visibility across AI-powered search platforms.
Develop and maintain the digital ecosystem strategy across consumer brands.
Manage consumer brand websites and landing pages, ensuring optimal performance, usability and mobile responsiveness.
Coordinate website development and optimisation projects with internal teams and external digital agencies.
Develop digital dashboards and reporting frameworks to monitor website, campaign and consumer engagement performance.
Analyse digital performance data and provide actionable insights to Brand Managers and Marketing Leadership.
Improve website conversion rates, user journeys and lead generation through continuous optimisation and A/B testing.
Manage Google Analytics 4, Google Tag Manager, Google Search Console and digital reporting platforms.
Ensure accurate campaign tracking, attribution, UTM governance and conversion measurement.
Support CRM and marketing automation integrations where applicable.
Ensure digital platforms comply with relevant regulatory, privacy and company requirements.
- Collaborate with Marketing, IT, Regulatory and external digital partners to drive continuous improvement across digital platforms.
Requirements:
Bachelor's degree in Marketing, Digital Marketing, Information Systems, Computer Science or Business.
Google Analytics certification would be advantageous.
SEO or Digital Marketing certifications would be advantageous.
Minimum 5 years' experience in SEO, website management or digital analytics.
Proven experience managing websites and digital platforms.
Strong experience in digital analytics, performance reporting and data interpretation.
Experience with Google Analytics 4, Google Tag Manager, Google Search Console and Looker Studio.
Experience working with content management systems such as WordPress or equivalent.
Previous experience in Consumer Health, Healthcare or FMCG would be advantageous.
- Experience in Conversion Rate Optimisation (CRO) and User Experience (UX).
- Strong digital analytics, dashboard development and data interpretation skills.
- Knowledge of marketing technology and digital measurement frameworks.
- Strong project management and vendor management skills.
- Excellent analytical and problem-solving abilities.
- Commercially minded with a data-driven approach to decision-making.
- Innovative, proactive and detail-oriented.
- Strong collaboration skills and a commitment to continuous improvement.
Our client is offering a highly competitive salary for this role based on experience.
Apply for this role today, contact Tanya at Hire Resolve or on LinkedIn.
You can also visit the Hire Resolve website: www.hireresolve.co.za or email us your CV: it.careers@hireresolve.za.com (please include the position title in the subject line).
We will contact you telephonically in 3 days should you be suitable for this vacancy. If you are not suitable, we will put your CV on file and contact you regarding any future vacancies that arise.
Contact Hire Resolve for your next career-changing move!
About
Specialists in Civil, Structural, Mechanical Engineering, Information Technology, Mining, Manufacturing and Finance Careers! Hire Resolve is one of the larger and more agile South African recruitment companies that focus on placing professionals and skilled people in permanent employment and contract employment. We prefer and focus on working with top quality professionals and candidates in South Africa and Africa. Hire Resolve has successfully placed Engineering, Mining, IT, Manufacturing and Finance professionals with top firms across the Western Cape, Eastern Cape, KwaZulu Natal, Gauteng and in Africa. Hire Resolve has assisted candidates to find jobs at over 100 JSE listed companies of which many are global companies with offices and operations in South Africa and Africa. It is for this reason that we are well respected in the industries we operate in and in the recruitment industry.
Error!
Success!
You have successfully created your alert.
You will receive an email when a new job matching your criteria is posted.
Please check your email. It looks like you haven't verified your account yet. Here's what you're missing out on:
- Response from employers
- Being able to log in and update your profile
- Apply for more jobs
Didn't receive the link? Resend Verification Link