Job Summary
Job Title:
Social Media Marketer
Reports To:
Business Owner
Purpose of the Role:
To develop, implement, and manage the company’s social media strategy in order to increase brand awareness, improve marketing efforts, and drive engagement across digital platforms.
Key Responsibilities:
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Develop and execute a content calendar for social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
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Create, curate, and manage original and engaging content (graphics, video, copy).
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Monitor social media channels and engage with followers, responding to comments and messages.
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Track and analyze performance using tools like Meta Business Suite, Google Analytics, and platform insights.
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Manage paid advertising campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads).
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Collaborate with marketing and design teams to align content with broader campaigns.
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Stay up to date with social media trends, tools, and platform changes.
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Work with influencers and brand ambassadors when required.
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Prepare monthly performance reports with insights and recommendations.
Required Qualifications:
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Diploma or Degree in Marketing, Communications, Digital Media, or related field.
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Certification in social media marketing (e.g., Meta Blueprint, HubSpot, or Google Digital Garage) is a plus.
Experience:
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2–4 years of experience in social media marketing or digital marketing.
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Proven track record of growing brand presence on social media platforms.
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Experience with tools like Photoshop and Illustrator
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Experience in managing paid ad campaigns and working with social media analytics.
Skills & Competencies:
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Creative mindset with strong visual and storytelling abilities.
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Excellent written and verbal communication skills.
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Strong understanding of social media KPIs and ROI measurement.
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Ability to multitask and manage multiple platforms and campaigns.
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Attention to detail and time management skills.
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Proactive, self-motivated, and adaptable to a fast-paced environment.
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