Develop, manage, and execute integrated digital advertising campaigns and strategies with the aim of acquiring and retaining customers.
Manage the implementation, ROI on campaigns, tracking and measurement of online advertising campaigns and marketing activities.
Create and manage platform access and codes that enable proper performance tracking for all advertising services.
Monitor and track results to ensure they properly feed into designated client systems and/or company lead management systems and/or integrations.
Brief and oversee the work of external agencies and internal agencies.
Support and guide the development of account managers, account assistants and advertising interns and supporting departments.
Report on monies spend and paid over.
Create and supplement advertising strategies for clients.
Plan and deliver targeted email, marketing, SMS and direct mailing campaigns using a selection of company marketing tools.
Seek and manage online advertising opportunities for the client and its clients.
Write, edit and proofread copy for promotional materials for marketing campaigns and advertising elements.
Ensure that the client’s and the organisation's brand and identity are adhered to in campaigns and in all communication channels.
Manage the production and distribution of digital marketing assets.
Organise and attend offline events that contribute to the success of client campaigns.
Deliver regular reports of campaign results, including web analysis and the evaluation of client KPI’s and objectives.
Maintain regular measurement of ROI on campaigns.
Ensure accuracy of marketing materials and provide formal sign-off where necessary.
Work closely with the support and technical departments to ensure regular website checks are done for functional lead forms and user experience journeys.
Collect and use data to inform new campaigns and respectively evaluate the performance of existing campaigns.
Conduct market research and competitor analysis to inform advertising strategy.
Manage the accounts of clients in their entirety, ensuring quality across all touchpoints.
Manage client teams as assigned to each project to ensure quality and performance across all service offerings.
Maintain certification status on all advertising partners associated with the company.
Requirements Relevant Tertiary Qualification Google AdWords Google Analytics Facebook Ads Manager Facebook Business Manager MS Office (Word, Excel, PowerPoint & Outlook)
*Please do not apply for this position if you do not meet the minimum requirements contained herein.*