Job Summary
Develop and implement a comprehensive e- commerce online sales platform from start to end with strategy for the South African market. Ensure that all products, prices, and stock levels are accurate and up-to-date. Optimize the website for speed, user experience (UX), and mobile-friendliness. Manage integrations with payment gateways (PayFast, PayGate, Ozow, etc.) and delivery partners (The Courier Guy, PUDO, Fastway, etc.). Plan and manage digital campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and email. Collaborate with the marketing team to develop SEO, social media, and content strategies. Analyze campaign performance and optimize ad spending for maximum return on investment (ROI). Monitor daily, weekly, and monthly online sales, conversion rates, and average order value.
Use analytical tools (Google Analytics, Meta Business Suite, etc.) to measure performance.
Ensure a smooth ordering process, accurate inventory levels, and timely delivery to customers. Develop strategies for customer retention, loyalty programs, and feedback processes. Handle escalations and coordinate with customer service and logistics teams.
Collaborate with third-party partners (web developers, marketing agencies, delivery companies). Lead a small e-commerce support team or coordinator. Ensure that all online processes comply with POPIA and data security requirements.