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Job Summary
Duties:Marketing Strategy
Develop and execute the marketing strategy aligned with revenue targets
Identify growth opportunities across international markets
Manage and optimise the annual marketing budget
Analyse market trends, competitor positioning, and customer behaviour
Digital Marketing & Lead Generation
Drive lead generation across paid media, SEO, and digital campaigns
Oversee performance marketing including Google Ads and Meta advertising
Optimise campaigns for cost per lead, lead quality, and ROI
Improve website conversion performance and landing pages
Organic Growth & Content
Lead the SEO and content marketing strategy
Grow organic traffic and inbound leads
Oversee blogs, guides, newsletters, and digital content
Ensure website content remains engaging, relevant, and conversion focused
CRM & Lead Nurturing
Manage CRM marketing and lead nurture journeys
Work with the sales team to improve lead quality and conversion
Develop campaigns to drive repeat and referral business
Brand & Market Presence:
Maintain a consistent brand voice and messaging
Grow brand awareness in key international markets
Identify PR, partnership, and influencer opportunities within the travel industry
Performance & Reporting:
Analyse lead quality, channel performance, and conversion metrics
Provide insights to improve marketing effectiveness and sales outcomes
Track and report on marketing performance and ROI
Requirements:
Bachelor’s degree in Marketing, Communications, or a related field.
5+ years experience in digital marketing
Experience within the travel or tourism industry
Strong understanding of SEO, paid media, content marketing, and CRM marketing
Experience analysing campaign performance and marketing ROI
Ability to align marketing activity with sales performance and business growth
Strong ability to analyse metrics, identify trends, and make data-driven decisions.
Knowledge of Google Ads, social media platforms, SEO tools, and content management systems (CMS).
Excellent verbal and written communication skills for reporting and content creation.
Ability to create engaging, original content and innovate with new marketing strategies.
Craven Cottage CC
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