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Job Summary
Responsibilities:
Strategic Marketing & Brand Leadership
Develop and execute a comprehensive estate-wide marketing strategy aligned to commercial objectives
Refine and strengthen brand positioning within the luxury tourism, hospitality, and events landscape
Oversee campaigns, content, PR, and storytelling across digital, print, and on-site channels
Ensure consistency of visual identity, tone, and guest journey across all touchpoints
Provide strategic input into future property and experience development
Commercial Growth & Partnerships
Build and nurture long-term relationships with corporate clients, travel partners, agencies, and industry stakeholders
Identify and unlock new revenue-generating opportunities and estate experiences
Support high-level commercial negotiations and key account development
Collaborate closely with operations to align marketing promises with delivery
Performance & Revenue Ownership
Take accountability for estate-related revenue growth and occupancy performance
Track and manage the commercial pipeline, forecasts, and performance metrics
Ensure marketing investment delivers measurable return and long-term brand value
Leadership & Governance
Lead internal marketing and reservations resources and manage external agencies
Operate with strong execution discipline, accountability, and attention to detail
Report directly to executive leadership with clear performance insights
Skills & Experience (Not negotiable):
10+ years’ experience in senior marketing, commercial leadership, or brand strategy roles
Strong background in luxury hospitality, tourism, lifestyle estates, or premium consumer brands
Commercially minded with a strong understanding of revenue drivers and market positioning
A confident relationship-builder with executive presence and high emotional intelligence
Strategic thinker with hands-on execution capability and a strong sense of ownership
Contact JADE GELDENHUYS on 021 418 1750, quoting the Ref: CTD000431.
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