Job Summary
Responsibilities:
Own and manage the monthly content calendar, planning and publishing content across the website, LinkedIn, Meta, and email
Write and edit high-quality content including long-form SEO articles, landing page copy, email campaigns, and social media posts
Collaborate weekly with the Performance Marketing Manager to align content with paid media strategies and landing pages
Implement on-page SEO recommendations in partnership with an external SEO agency
Actively manage the social media community, responding to comments, DMs, and brand mentions promptly
Develop and distribute a monthly customer newsletter featuring product updates, case studies, and industry insights
Support the Brand & Communications Lead with copywriting for integrated campaign touchpoints
Create targeted upgrade and upsell content (emails, one-pagers, FAQs) for the revenue team
Brief and direct designers and videographers on content needs, from graphics to short-form video
Track and report on content performance, including organic reach, engagement, email open rates, and keyword rankings
Maintain and grow the company blog, publishing a minimum of two SEO-optimised articles per month
Support award and PR submissions by providing high-quality written content
Skills & Experience (Not negotiable):
A Bachelor's degree in Marketing, Communications, Journalism, or a related field (NQF Level 7)
A strong copywriting portfolio that demonstrates B2B content creation
Minimum 3 years of experience in content marketing, ideally within a B2B environment
Proven experience with SEO content writing, including keyword research and on-page optimisation
Hands-on social media management experience, particularly with LinkedIn and Meta
Experience in email marketing, from campaign creation to performance analysis
A track record of briefing and collaborating with creative teams (designers, videographers)
Key Competencies: Exceptional writing and editing skills, SEO literacy, strong brand discipline, collaborative mindset, and a commitment to consistency and high-quality output
Contact JADE GELDENHUYS on 021 418 1750, quoting the Ref: CTD000347.
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