Our Client is seeking to employ a Digital Marketing Manager to their team at their offices based in Greenbushes, Port Elizabeth.

Purpose of the Role:

To lead the digital marketing, social media, and e-commerce initiatives by driving brand growth, customer engagement, and commercial performance through content creation, paid advertising, and data-driven marketing strategies.

Requirements:

• Four or more years in digital marketing, including at least two years of direct, hands-on ownership of paid advertising campaigns – owning budgets and results, not assisting someone who does.
• Hands-on proficiency in Meta Ads Manager: campaign builds, audience targeting, creative testing, optimisation.
• Strong content creation: short-form video filming and editing, photography, and sharp copywriting.
• Data literacy: comfortable reading performance dashboards and able to explain the difference between platform-reported return and actual business results.
• Demonstrated daily working use of AI tools in a marketing context – candidates will be asked to show how, concretely.
• E-commerce or marketplace experience (own store or platforms such as Takealot or Amazon).
• A genuinely independent operator: able to own a function, set priorities and deliver with light supervision.
• Google Ads experience.
• Retail-media / marketplace advertising experience (Amazon Ads, Takealot Sponsored Ads or similar).
• Influencer programme management.
• SEO and email / lifecycle marketing exposure.
• Experience working with international markets, particularly the UK.
• Experience evaluating, managing or replacing external agencies.
• Valid drivers license and vehicle.

Technical Tools (Must-Have)

• Canva (advanced)
• Meta Business Suite
• Meta Ads Manager
• Adobe Creative Suite
• CapCut / InShot (or similar video editing tools)
• Microsoft Office Suite
• Google Workspace
• Google Drive
• AI assistants – Claude, ChatGPT, Gemini or similar
• Shopify and marketplace seller portals

Responsibilities, but not limited to:

Paid and performance marketing – own it end-to-end

• Own paid media strategy, budgets and execution across Meta (Facebook/Instagram), Google Ads, and South African marketplace advertising (Takealot Sponsored Ads, Amazon.co.za Sponsored Ads).
• Allocate budget across channels based on measured return and move money toward what is actually working.
• Build, run and optimise Meta campaigns hands-on in Ads Manager, including audiences, creative testing and budget management.
• Judge channel performance against internal sales data, not platform-reported figures alone – platform dashboards systematically overstate their own contribution.
• Evaluate and manage external advertising agencies; where the data shows we can do better ourselves, bring the channel in-house and run it.
• Plan paid activity around marketplace and retail seasonal events (Black Friday, seasonal category peaks).

Social media strategy and content – hands-on, social-first

• Own end-to-end social media strategy across Facebook, Instagram, TikTok, YouTube and emerging platforms.
• Plan, schedule and publish content calendars with a consistent voice, working within brand guidelines owned by Brand and Creative.
• Create content hands-on: short-form video (Reels, TikTok, Shorts), product demonstrations, educational content, unboxings and testimonials.
• Competent self-shot filming and editing is required; studio-grade production is not.
• Write captions, scripts, headlines and ad copy tailored to different audiences.
• Manage community engagement on our social channels – comments, messages and customer queries – promptly and professionally.
• Track platform changes, competitor activity, trends and seasonal opportunities, and act on them.

E-commerce and marketplace growth

• Create and maintain product content for the online store and marketplace listings (Takealot, Amazon.co.za).
• Support product launches with content, listing assets and campaign plans.
• Work with our conversion-optimisation function on experiments – landing content, offers, bundles – and act on the results.
• Keep product information, imagery and marketing assets accurate and current.

Influencer and creator partnerships

• Identify, recruit and manage influencer and creator collaborations; negotiate deliverables, draft briefs and agreements, and approve content before publication.
• Run influencer activity as a measurable channel: track cost against attributable engagement and sales and maintain the relationship database.

AI-augmented marketing operations

• Review, sanity-check and approve or decline recommendations generated by internal AI marketing systems (budget changes, creative insights, experiment suggestions) – and act on the approved ones.
• Use AI assistants (Claude, ChatGPT, Gemini or similar) as a daily working method for drafting, analysis and content production – not as an occasional novelty.
• Feed campaign results and market context back into these systems so that the recommendations keep improving. You close the loop between the data and the decisions.

Measurement and reporting

• Own monthly marketing performance reporting: revenue and contribution per channel, blended marketing efficiency (total spend vs total revenue), and paid performance measured against internal sales truth.
• Use engagement metrics (reach, follower growth, click-through rates) as diagnostics that explain results – never as the goal.
• Maintain organised campaign records, asset libraries and content archives.

UK market support – defined scope

• Adapt and localise content (product content, social assets, copy) for the UK business.
• Coordinate content and campaign requests with the UK marketing agency.
• Ownership of UK paid media is explicitly not part of this role at this stage.

Please note that should you not receive a response within 2 weeks of applying, you may consider your application unsuccessful.