Job Summary
This role is for a skilled analytical tech savvy marketing specialist, who is able to work in a fast pace environment, for a dynamic international software business.
Experience
- Setting up remarketing campaigns
- Content marketing (creating and distributing content, building landing pages)
- Technical SEO
- Paid Media
- Experience in marketing technical subjects (software, engineering)
- Experience building marketing funnels/funnel marketing
- Understanding of business marketing indicators (CAC, LTV, ARPU, Churn Rate)
- Analytical with a knack for data analysis
- CRM Systems
Tools & Certifications
- Google Ads
- Google Analytics
- Google Tag Manager
- Google Data Studio (Specifically blending data and visualisation)
- Google Display
- LinkedIn Ads
- Facebook Ads
- Attribution allocation
- Zapier
- Calendly
- TypeForm / JotForms
- Sumo
- Monday, Slack or similar
- WordPress
- Basic understanding HTML or CSS
- Experience with CRM (Workflows, Sequences, Leads, Custom fields)
- Setting up landing pages, forms, etc
- Email marketing tools (ActiveCampaign, Mailchimp or similar)