Join a leading organization within the gambling industry, dedicated to enhancing customer experiences across sports betting, horse racing, lotteries, and casino offerings. This is a strategic leadership role perfect for experienced marketing professionals eager to shape the future of digital engagement and brand presence.

Duties:

• Develop and execute comprehensive marketing strategies aligned with business objectives.
• Design and oversee multi-channel marketing campaigns aimed at customer acquisition, retention, reactivation, and increased lifetime value.
• Utilize data analytics to optimize campaigns, improve ROI, and refine customer segmentation.
• Lead customer acquisition initiatives via PPC, SEO/SEM, social media, influencer collaborations, affiliates, and programmatic advertising.
• Build and manage loyalty programs to foster high customer engagement and loyalty.
• Develop personalized marketing strategies to target diverse customer groups.
• Oversee brand management and ensure consistent brand messaging across all channels.
• Manage relationships with media, advertising agencies, affiliates, and third-party vendors.
• Lead, mentor, and expand a high-performing marketing team fostering innovation and collaboration.
• Manage marketing budgets, monitor spend, and report on key performance metrics to executive leadership.
• Ensure all marketing activities comply with legal and regulatory standards.
• Stay ahead of industry trends, market developments, and competitor activities.

Requirements:

• 3 to 6 years of senior marketing experience within the gambling or similar fast-paced industry.
• Proven expertise in strategic planning, digital marketing, campaign management, and analytics.
• Strong leadership and team management skills.
• Excellent budget management capabilities.
• Exceptional communication and stakeholder engagement skills.

Familiarity with the following is advantageous:

• Customer journey development and management
• Brand development and positioning
• Affiliate marketing strategies

What We'll Give You:

• A competitive salary ranging from R50,000 to R60,000 per month (Cost to Company)
• The opportunity to lead innovative marketing initiatives in a dynamic environment
• A supportive team culture committed to growth and excellence

If you are ready to make a significant impact within a vibrant industry, apply now to join this exciting journey and lead our marketing team to new heights.