CORE PURPOSE OF JOB

The purpose of this post is to lead, manage, and deliver a comprehensive range of marketing and relational activities that drive the sustainable growth of the Business School, as highlighted in the AMBA accreditation recommendations. 

To enhance the school’s brand, foster strategic partnerships, and attract high-calibre students and stakeholders to support the institution’s mission and objectives.

KEY PERFORMANCE AREAS

• Student Recruitment and Enrolment.
  • Manage and co-ordinate student applications and admissions process.
  • Drive student recruitment efforts.
  • Collaborate with the admissions team to streamline the application process and enhance the candidate experience.
  • Organise and participate in open days, information sessions, and recruitment fairs to showcase the Business School’s offerings.
• Marketing and Brand Management.
  • Develop and implement innovative marketing strategies to promote the Business School’s programs, emphasizing its AMBA accreditation and academic excellence.
  • Create compelling marketing strategy, including digital content, brochures, and promotional materials, to enhance the school’s visibility locally and internationally.
  • Manage the Business School’s online presence, including website content, social media platforms, and digital advertising campaigns, ensuring alignment with the Nelson Mandela Business School’s brand identity.
  • Conduct market research to identify trends, competitor activities, and opportunities for program development and student recruitment.
  • Coordinate and oversee marketing campaigns, events, and initiatives to attract prospective students and stakeholders.
  • Monitor and report on the effectiveness of marketing and relationship activities, using data-driven insights to optimize strategies and achieve growth targets.
• International Education.
  • Liaise about structures, fees and policies when dealing with foreign student applications.
  • International Marketing of Business School programmes.
• Development and maintaining a client and student database for alumni and clients.
• Customer relationship building.
  • Develop and maintain customer relationships through conducting marketing visits and review sessions.
  • Contribute to the Business School newsletter.
  • Compiling of annual Business School Prospectus and brochures.
  • Promote internal communications.
  • Compile press releases and distribute to relevant media.
• Plan, organise and co-ordinate of all functions of the Business School.

CORE COMPETENCIES

• In-dept knowledge of the Student Recruitment and Enrolment process/systems.
• Relevant knowledge in dealing with international students.
• Relevant knowledge in conducting market research activities.
• Database management skills relating to alumni and clients.
• Evidence of successfully coordinating academic functions and marketing academic programmes.  
• Strong administration and project management skills.

REQUIREMENTS

• Relevant M+3 qualification in a Business-related field.  A Postgraduate qualification in a business related field would be an added advantage.
• Minimum of 5 years relevant working experience.
• Three years management experience in a postgraduate / adult learning higher education environment.