Job Summary
Client based in KENYA seeks the services of Commercial Manager - Roses, responsible for sales and marketing as well as ensuring the smooth functioning of the business at farm management level, including cost analysis, predictions, and finance.
Key Responsibilities:
- 1. Sales and Marketing
- Operate as the lead point of contact for all customer portfolio matters.
- Build and maintain strong, long-term customer relationships in order to best anticipate customer requirements with a view to sales trends and developing strategies to enhance sales.
- Ensure the timely and successful delivery of products based on customer needs and objectives.
- Develop new business with existing clients and/or identify areas of improvement to exceed sales quotas.
- Coordinate Key Events for both sales and client forecasting.
- Develop new business with existing clients and/or identify areas of improvement to exceed sales quotas.
- Visit the farm and ensure that availabilities are in line with predictions.
- Drive new market opportunities.
- Research Trade Fairs and Exhibitions for new opportunities globally.
- Plan and lead attendance at local and international events, in coordination with Supply Chain Manager.
- Advice on local and international factors affecting the buying and smelling of roses.
- Determine and manage the marketing budget and deliver marketing activity within the agreed budget.
- 2. People Management
- To manage the Head Office Sales Team in terms of the day-to-day objectives around sales targets.
- To overview the Sales Teams’ responses with clients to ensure that on a day-to-day basis, sales are being maximized.
- Lead and train sales team members
- Drive and motivate team performance.
- 3. Product development
- Coordinate NPD for New Clients.
- Conduct competitor reviews to analyze market trends and competition with a view to the strategic positioning of prices and product placement.
- Expand upon existing developments from technical trials with a view to commercializing them into sales.
- Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders.
- Review trials being undertaken for developments, opportunities, and sales follow-up.
- Conduct follow-up and liaison for the company’s products and initiatives.
- 4. Planning
- Ensure the timely and successful delivery of products according to customer needs and objectives.
- Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders.
- Forecast and track key account metrics (e.g., Quarterly sales results and annual forecasts).
- 5. Financial
- Negotiate client contracts and close agreements to maximize profit.
- Conduct and manage the due diligence process focussing on financials and business volumes.
- Develop strategic pricing policies to develop financial and resource budgets.
- Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders.
- Prepare reports on account status for weekly sales meetings.
- Forecast and track key account metrics (e.g., Quarterly sales results and annual forecasts).
