Job Summary
Main Purpose of Job
The Marketing Manager – Rx leads the prescription (doctor-focused) brand team, ensuring strategic excellence and execution across all HCP-targeted activities. This role drives the positioning, growth, and lifecycle management of the company brands, while maintaining the highest compliance and evidence-based standards. The Rx Marketing Manager will mentor and develop Rx Brand Managers to deliver effective HCP engagement, CME/CPD programs, and KOL advocacy that translate into prescription growth and sustained market leadership.
Key Performance Areas
- Strategic Leadership
- HCP Marketing Excellence
- Team Leadership & Development
- Market Insights & Analysis
- Cross-Functional Collaboration
- Compliance & Governance
- Ensure all Rx marketing activities comply with SAHPRA and industry codes.
- Maintain rigorous approval processes for Rx campaigns and materials.
Minimum Requirements
- Degree in Life Sciences, Pharmacy, or related field. MBA advantageous.
- 5+ years in Rx brand management/marketing, with at least 2 years in a leadership role.
- Skills: Strategic planning, KOL management, clinical communication, analytical capability, team leadership.
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