The Paid Media Manager

As a Paid Media Manager, you will work with our team of experts in digital strategy, design, creative ideation and development. You will be fully responsible for the planning & execution of paid media campaigns across Meta, LinkedIn, Google Search and Display. Additionally, you’ll provide support across a range of B2B and B2C digital marketing deliverables, including paid social media planning, campaign set-up, campaign monitoring, optimisation, analysis and reporting.

· Manage the marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimisation, analysis and reporting.

· Lead and support junior team members on the implementation of paid marketing strategies to drive awareness, leads and revenue growth.

· Generate weekly, monthly and quarterly performance reports and dashboards, and recognise and troubleshoot data anomalies.

· Measure and optimise our paid marketing using vendor-specific reports, Google Analytics, Looker Studio or PowerBI dashboards.

· Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.

· Collaborate with the content team and marketing managers to craft landing pages and lead-gen forms to distribute through relevant paid programs.

· Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying

· Monitor market intelligence and keep track of competitor movement and market situation.

You’ll enjoy and succeed in this role if you have….

· A proven track record of successful performance marketing campaigns and proven ROI.

· The ability to get into the mind of your audience and understand their key pain points

· In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting and social advertising.

· Outstanding communication & presentation.

· The ability to mentor and grow junior team members' skills.

· The ability to measure beyond CPL and evaluate performance based on pipeline value, customer lifetime value (CLV) and return on marketing investment.

· Thorough understanding of paid media attribution.

· Excellent organisational and time management skills.

· Strategic thinker with great analytical skills.

· Extremely data-driven and detail-oriented.

Non-negotiable experience required

· +4 years of performance marketing experience, with significant B2B experience and a proven track record of generating demand.

· Hands-on experience building and optimising marketing landing pages, with a strong understanding of conversion, messaging and user experience.

· Experience building performance reports and dashboards using tools such as Looker Studio or Power BI.

· Hands-on experience planning, building, managing and optimising campaigns across Google Ads and at least 1 paid social platform such as LinkedIn or Meta.

· The ability to brief campaigns effectively to creative teams and to know what "good" looks like when it comes to copywriting and design.

· Experience using CRM platforms such as Salesforce or HubSpot for campaign reporting and data extraction for audience creation.

· Hands-on experience in handling large marketing budgets and forecasting/reporting results.

· Advanced knowledge in Microsoft Excel.

Education

Degree in Marketing, Digital technologies or similar relevant fields preferred.

Advantageous experience

· Experience with Appsflyer and mobile advertising.

· Experience with ABM platforms, marketing automation or additional CRM/marketing technology is a plus.