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Job Summary
SOCIAL MEDIA MANAGER – BOUTIQUE PROPERTY PORTFOLIO | REMOTE
Kendrick Recruitment is seeking a talented and strategic Social Media Manager to lead the digital presence for a boutique property portfolio. This remote role is ideal for a creative and results-driven professional who can shape brand storytelling, grow engagement, and drive measurable bookings through content, social media, and integrated marketing campaigns.
Salary: R30,000 per month
The Social Media Manager will be responsible for shaping and delivering the brand’s storytelling end-to-end, building a world-class social presence, elevating visual identity, and driving engagement and bookings through SEO, email, partnerships, and paid advertising.
KEY RESPONSIBILITIES
• Protect and evolve the brand’s visual identity across all touchpoints: website, social media, photography, video, emails, and guest communications
• Set aesthetic standards for calm, luxury, design-forward, and modern visual identity
• Maintain a simple brand playbook to ensure consistency across platforms
• Work closely with operations to ensure guest experiences and brand “touches” are consistently delivered and captured
• Own and deliver the wider marketing strategy aligned with business and growth goals
• Plan and execute integrated marketing campaigns, launches, and seasonal activity
• Support PR activity, partnerships, and brand collaborations with creators, photographers, press, and aligned brands
• Grow the company blog into a meaningful acquisition channel
• Manage SEO fundamentals: keyword planning, on-page optimization, metadata, internal linking, local SEO, and ongoing improvements
• Plan and run paid campaigns where relevant (Meta, Google Search, retargeting, seasonal campaigns)
• Use data and insights to evaluate performance and inform future strategy (GA4, pixels, conversion events, UTMs, booking attribution)
• Improve conversion across the funnel through website messaging, landing pages, and follow-up processes
• Lead and grow the social media presence across Instagram, Facebook, X, TikTok, and LinkedIn
• Create and publish high-quality content including short-form video, photo carousels, stories, behind-the-scenes, guest experiences, and campaigns
• Build a content calendar supporting occupancy goals and long-term brand equity
• Develop and execute social content strategies that drive awareness, engagement, and conversion
• Manage user-generated content initiatives, including guest prompts and in-stay content capture
• Manage community engagement, responding to comments and messages in line with brand tone
• Lead influencer partnerships and collaborations from identification through delivery
• Monitor trends and platform changes, applying them strategically
• Track performance and insights, optimizing content and activity accordingly
• 3+ years in brand, social, or digital marketing, ideally in luxury hospitality, travel, lifestyle, design, or premium consumer brands
• Proven experience delivering marketing campaigns and managing external partners
• Strong expertise in social media management for luxury brands
• Advanced content planning, storytelling, and editorial skills
• Confident use of marketing and social media analytics to drive decision-making
• Experienced in developing and delivering integrated marketing campaigns
• Strong understanding of paid social and digital marketing fundamentals
• Ability to manage and brief creatives, freelancers, and agencies effectively
• Excellent written communication with a strong sense of tone, brand voice, and detail
• Organized, proactive, and calm under pressure
• Fluent in English
• Impactful Work: Play a key role in shaping the growth and visibility of a luxury boutique property portfolio
• Collaborative Team: Join a passionate, creative, and highly driven team that values ideas, ownership, and thoughtful execution
• Competitive Compensation: Receive a competitive salary
Kendrick Recruitment
Recruiter
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