Duties:

• Develop and maintain strong relationships with new and existing customers

• Identify and generate new sales opportunities within the designated territory

• Promote and sell generator sets, Power Kits, services, repairs, refurbishments, upgrades, and parts

• Conduct regular customer visits according to scheduled calling plans

• Recognize new market opportunities and develop strategies to expand sales

• Prepare quotations, follow up on enquiries, and negotiate orders to closure

• Develop customer budgets, sales potential, and profitability estimates

• Achieve sales targets and contribute to overall business growth

• Understand customer needs and recommend appropriate generator and power solutions

• Assist customers with technical queries and solutions development

• Interpret customer requirements to recommend suitable equipment

• Develop a comprehensive understanding of generator applications and power systems

• Communicate technical requirements related to generator installations

• Support product launches, exhibitions, and trade shows

• Maintain accurate and current customer information and sales records

• Monitor competitor products, pricing, and strategies

• Identify emerging market trends and new business opportunities

• Ensure exceptional customer service and follow-through on requirements

• Prepare and submit monthly sales reports

• Maintain accurate sales pipelines and customer databases

• Participate in regular sales and project meetings

• Follow up promptly on quotations and customer enquiries

Requirements:

• Matric certificate and/or formal electrical qualification – A recognised Electrical Trade will be advantageous

• Electrical Diploma or N3 qualification will be advantageous.

• Minimum of 5 years' experience in the generator industry

• Proven track record in generator and power systems sales

• Strong external/customer-facing sales experience

• Experience with diesel generators and/or power generation solutions

• Proficiency in sales, negotiation, and merchandise presentation

• Business development and analytical skills

Familiarity with the following:

• Power generation equipment

• Diesel generators

• Power systems and applications