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Hotel Portfolio based in Rosebank is looking for a Marketing Manager. Reporting to the Group Director, Marketing & PR ; the role translates portfolio strategy into a rolling yearly; co-owns the digital and SEO estate ; manages all property websites ; and is accountable for measurable performance against revenue; occupancy and brand-health targets. The role sits within a centralised hub alongside PR; Social & Content and Design ; and partners closely with property General Managers, Revenue and the Group E-Commerce function to convert demand across luxury; select-service and corporate segments including a sharp commercial focus on the Cape Town cruise season. Duties: Strategy & Planning: Build and maintain a rolling six-month marketing plan for the portfolio, sequenced by property, segment (leisure, MICE, corporate) and brand tier (luxury vs select). Translate group commercial priorities into property-level activation calendars and budget allocation. Own cruise-season planning end-to-end for Cape Town: itinerary partnerships, pre/post-cruise stay packaging, port-of-call campaigns and revenue tracking. Maintain the marketing budget tracker; flag variances and reforecast monthly with the Group Director. Website: Act as product owner for the four property website experiences: content freshness, offer pages, landing-page builds, conversion optimisation and accessibility. Lead the publishing workflow: brief Design and Social & Content peers, route copy through brand governance, QA on staging, publish and monitor. Own analytics tagging, consent and tracking integrity (GA4, GTM, server-side where applicable) and direct-channel conversion-rate KPIs. Coordinate with corporate digital teams on global template changes, brand standards and franchise compliance. Performance Tracking & Reporting: Define and publish the portfolio marketing scorecard: direct-revenue share, ROAS, CPA, organic sessions, conversion rate, email engagement and campaign attribution. Deliver a monthly performance review to the Group Director and a quarterly readout to the VP, Hotels & Food Services. Run post-campaign analyses on all major activations (cruise season, summer, festive, MICE pushes) with clear next-cycle recommendations. Maintain a single source of truth for marketing KPIs, accessible to property GMs and Revenue. Cross-Functional & Agency Management: Partner daily with the PR Manager, Social Lead and Design Lead to ensure integrated campaigns and a consistent luxury brand voice. Brief and manage external media, SEO and web-development agencies; own SOWs, timelines and quality. Liaise with property General Managers, Revenue and F&B leadership to align marketing activity with on-property realities and inventory. Uphold brand standards and Group governance across every customer touchpoint. Key Performance Indicators: Direct-channel revenue contribution and year-on-year growth across the four-hotel portfolio. Return on ad spend (ROAS) and cost per acquisition (CPA) within agreed thresholds by property and segment. Organic search traffic growth, keyword rankings and non-brand share of organic sessions. Cruise-season revenue, package attach rate and pre/post-stay conversion Website conversion rate, page-speed and core web vitals across all property sites. On-time delivery of the six-month plan and monthly performance scorecard. Requirements: Bachelor's degree in Marketing, Business, Communications or related field; postgraduate qualification an advantage. At least 4+ years of marketing experience, with at least 3 years owning a digital P&L or multi-property portfolio hospitality, travel, lifestyle retail or premium consumer brands. Demonstrated experience marketing a luxury or upper-upscale brand; familiarity with select-service / corporate segments is a plus. Direct experience with hotel commercial systems and channels (CRS, PMS, OTAs, metasearch, or comparable loyalty programmes) is strongly preferred. Track record of running and measuring paid-media programmes (Google Ads, Meta, programmatic, metasearch) with agency partners. Strong SEO craft - technical, content and local - with the ability to brief and challenge specialists. Fluency in GA4, Google Tag Manager, Looker Studio (or equivalent), and CMS platforms; comfortable with consent and tracking compliance. Excellent commercial literacy: builds a plan from a P&L, not from a calendar. Sharp written and verbal communication; can brief creative, present to GMs and write for a luxury audience. Calm under operational pressure; organised across multiple properties, agencies and stakeholders. Eligibility to work in South Africa. Willingness to travel between properties (Johannesburg, Sandton, Rosebank, Cape Town) as required.
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