Job Summary
Marketing Manager - Luxury African Safari & Travel Company - Remote (South Africa) Kendrick Recruitment is searching for a strategic, analytically driven and commercially minded Marketing Manager for a well-established luxury African safari and travel company operating across Southern and East Africa, with a strong focus on improving marketing return on investment and driving sales growth. This is a senior individual contributor and team leadership role - not a hands-on execution position. The Marketing Manager owns marketing strategy, budget accountability and paid media performance, while managing a Digital Marketing Specialist who handles day-to-day content, website and design execution. We need someone who thinks commercially, operates with precision and delivers measurable results. Please note: This is a fully remote, work-from-home position. Candidates must provide their own reliable internet and electricity supply at their own cost. A laptop and additional screen are provided. A Regus Business Lounge membership is available for Gauteng-based candidates as a load-shedding alternative. Candidates outside Gauteng are responsible for ensuring their own infrastructure. Standard working hours are Monday to Friday, 08:00 to 17:00. Minimum Requirements: Bachelor's degree with a focus in Marketing or Advertising - essential Minimum 3 years' experience in luxury travel marketing - essential Africa destination knowledge - essential Proven; demonstrable experience managing and optimising Google Ads and Meta Ads with a clear focus on ROI - essential Experience with HubSpot, Wix, Google Analytics and related marketing/CRM platforms - essential Proficiency in Microsoft Office and Adobe Creative Suite or similar Proven track record delivering marketing campaigns that drive measurable sales growth Experience managing or mentoring junior marketing staff Excellent written and verbal English communication skills with strong copyediting and proofreading ability Strong project management, vendor management and stakeholder communication skills Able to work independently in a remote environment with minimal supervision Stable work history with contactable references from the last 3 to 4 employers Key Responsibilities: ? Marketing Strategy & ROI Develop and execute marketing programmes within an established budget aligned to organisational sales goals Own and manage the marketing budget with full accountability for return on investment Create; analyse and distribute regular reports on marketing activity and budget performance with ongoing ROI recommendations Conduct competitive research and benchmark against industry best practice ? Paid Media - Google Ads & Meta Ads Lead the running and optimisation of Google Ads and Meta Ads with a primary focus on performance and ROI improvement Set targeting, budget allocation and testing strategy across paid channels Work closely with the Digital Marketing Specialist on campaign execution and reporting ⚙️ Marketing Automation Apply demand generation tactics and lead conversion principles across campaigns Oversee HubSpot and marketing automation to nurture and convert leads Apply A/B and multivariate testing, audience segmentation and reporting to continuously improve performance ? Stakeholder & Vendor Management Build and maintain relationships with vendors and external partners including social media agencies, printers and web consultants Represent marketing in cross-department collaboration with Sales, Reservations and Operations Provide clear and regular communication to stakeholders on marketing performance and plans ? Team Leadership Manage and direct the Digital Marketing Specialist with clear guidance, feedback and support Ensure brand standards are maintained across all Specialist-produced materials Lead regular marketing team meetings ?️ Content & Brand Oversight Oversee marketing materials across website, social, print and signage Ensure all marketing materials are accurate, compelling and consistently written before publication Plan; promote and support off-site consumer and trade events and presentations Package: Market-related CTC salary Permanent contract with a 4 to 6-month probation period Please note: No provident fund or medical aid included in this package Laptop and additional screen provided Remote; work-from-home position To apply, please submit the following: Updated CV Copy of South African ID Most recent payslip Contactable reference feedback from your last 3 to 4 employers Should you feel you are the right fit for this role, please apply with all of the above documents and a recent head and shoulders photo ASAP! ? Please Note: If you do not receive feedback within 7 working days, kindly consider your application unsuccessful.