Job Summary
Key Performance Areas
Consumer Marketing Strategy
Develop consumer campaigns across digital, social, and traditional media.
Translate brand strategy into compelling consumer messages.
Lead influencer marketing, PR, and pharmacy activations.
Digital Marketing & Insights
Own digital platforms: content calendars, social media, websites.
Run performance marketing campaigns (SEO, SEM, paid social, programmatic).
Use analytics, consumer research, and feedback to optimise campaigns.
Consumer Engagement
Map the consumer journey and identify loyalty-building interventions.
Execute in-store activations, promotions, and partnerships with retail.
Develop consumer education materials (leaflets, videos, online content).
Cross-Functional Collaboration
Partner with the Rx Brand Manager to align HCP and consumer messaging.
Work with agencies, research firms, and creative vendors for execution.
Compliance
Ensure all consumer marketing complies with SAHPRA and ASA codes.
Minimum Requirements
Education: Degree in Marketing, Communications, or Business.
Experience: 3–5 years in consumer brand management, FMCG/OTC experience advantageous. Proof of brand launch and growth success in the digital space advantageous.
Additional : a portfolio or case studies required ( proof of results in execution )
Skills: Digital marketing, consumer insights, social media management, agency management, campaign execution.
Behaviours: Creative, data-driven, adaptable, consumer-centric, collaborative.
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