Our client is a leading technology and payments business operating within the digital transaction and connectivity space. They are focused on delivering seamless customer experiences through innovative technology solutions, strategic partnerships, and market-leading service delivery.

They are looking for a commercially minded and strategic Head of Marketing to lead the development and execution of the business’s brand, communication, customer experience, and go-to-market strategies. This individual will play a key leadership role in driving brand awareness, market positioning, customer engagement, and overall business growth.

Job Description:

The Head of Marketing will be responsible for leading and overseeing all marketing, brand, communications, PR, and customer experience initiatives across the business. The role requires a strong strategic thinker with the ability to execute across both traditional and digital channels while aligning marketing initiatives with broader commercial objectives.

Your daily adventures include:

• Develop and execute the overall marketing and brand strategy
  
• Drive brand awareness, market positioning, and customer engagement initiatives
  
• Define and implement go-to-market strategies aligned with commercial objectives
  
• Lead the development and management of the company’s brand identity
  
• Coordinate brand-building initiatives across multiple business units and segments
  
• Ensure consistency in messaging and communication across all channels
  

Customer Experience & Stakeholder Engagement

• Lead customer experience optimisation initiatives across all customer touchpoints
  
• Map customer journeys and identify opportunities for improvement
  
• Drive cross-functional collaboration to improve customer engagement and satisfaction
  
• Build strong relationships with internal and external stakeholders
  

Communications, PR & Media

• Develop and implement communication and PR strategies
  
• Manage media relations and identify editorial and partnership opportunities
  
• Oversee crisis communication processes and operational implementation
  
• Develop key messaging frameworks aligned to target audiences and market positioning
  
• Oversee the creation of press releases, marketing collateral, and communication materials
  

Content & Digital Marketing

• Lead the development and execution of content strategies
  
• Oversee digital marketing and social media initiatives
  
• Ensure all content aligns with brand positioning and strategic objectives
  
• Monitor industry trends, competitor activity, and market insights
  

Leadership & Operations

• Lead and mentor the internal marketing and communications team
  
• Manage external agencies, suppliers, and specialist partners
  
• Develop and manage marketing budgets and expenditure
  
• Establish KPIs, reporting frameworks, and performance tracking mechanisms
  
• Collaborate closely with leadership, product, revenue, and business development teams
  
• Provide strategic input into broader business planning and growth initiatives
  

Product & Commercial Support

• Support product positioning and go-to-market execution for new propositions
  
• Work closely with product and commercial teams to align marketing with business priorities
  
• Contribute to strategic decision-making across the organisation
  

Requirements

What it takes to succeed: 

• Degree, Diploma, or equivalent qualification in Marketing, Communications, Business, or related field
  
• 8–10 years’ experience within Marketing and Brand leadership roles
  
• Experience leading integrated marketing, communications, and PR functions
  
• Proven experience developing and executing go-to-market strategies
  
• Strong experience managing teams, agencies, and cross-functional stakeholders
  
• Experience within fintech, technology, telecommunications, payments, or related sectors advantageous