Do you enjoy creating meaningful customer experiences through personalised communication? Are you passionate about CRM, customer journeys, data analysis and delivering campaigns that make an impact?

Your responsibilities will include:

• Develop and execute one-to-one customer communication strategies across the customer lifecycle.
  
• Support campaign owners in planning and implementing customer communication strategies.
  
• Coordinate customer communications across multiple business areas to ensure relevance and consistency.
  
• Manage customer segmentation and audience selection for targeted campaigns.
  
• Execute and monitor communication campaigns using CRM and marketing automation platforms.
  
• Upload, test and deploy communications through established approval processes.
  
• Analyse campaign performance and provide recommendations to improve customer engagement.
  
• Produce reports and present findings to management and cross-functional stakeholders.
  
• Optimise customer addressability across available communication channels.
  
• Support the continuous improvement of communication platforms and reporting capabilities.
  
• Ensure all communications comply with company standards and best practices.
  

Business Areas You'll Support

• Brand Marketing
  
• Retail Marketing
  
• Customer Support
  
• Financial Services
  

Requirements

Essential Skills

• Ability to define, coordinate and execute customer communication strategies across multiple channels.
  
• Strong understanding of CRM and customer lifecycle management.
  
• Experience analysing customer engagement data and using insights to improve performance.
  
• Customer segmentation and audience management experience.
  
• Advanced Microsoft Excel skills.
  
• Advanced Microsoft PowerPoint and Word skills.
  
• Excellent report writing and communication skills.
  
• Strong presentation and stakeholder engagement abilities.
  
• High attention to detail.
  
• Ability to work in a fast-paced Agile environment and meet tight deadlines.
  
• Self-motivated with a proactive approach.
  
• Commitment to continuous learning and professional development.
  

Advantageous Skills

• Experience with Adobe Campaign Standard or Classic.
  
• Experience with SAP Emarsys and/or Microsoft Dynamics.
  
• Automotive industry experience.
  
• Experience in industries with advanced CRM maturity, including loyalty programmes, telecommunications, digital commerce or similar sectors.
  

Qualifications and Experience

• Degree in Marketing, Business Management, Commerce or a related field.
  
• 3–5 years' experience as a Marketing Specialist within a CRM-driven environment.
  
• Proven experience developing and executing customer communication strategies.
  
• Experience working with large customer and transactional datasets.
  
• Advanced proficiency in Microsoft Excel, PowerPoint and Word.