Job Purpose:
The Technical Sales Representative is responsible for driving sales growth by identifying new business opportunities, promoting the company’s technical product range, and maintaining strong customer relationships. The role requires a proactive sales approach, strong technical understanding of hydraulic systems, and the ability to deliver exceptional customer service while achieving sales and profitability targets.

Key Responsibilities Business Development

• Promote the company’s full range of products and services to existing and prospective customers.

• Identify, develop, and secure new business opportunities to expand the customer base.

• Build and maintain strong, long-term relationships with clients.

• Achieve and exceed sales targets and key performance indicators.

• Conduct sales presentations and product demonstrations to prospective customers.

• Prepare, present, and negotiate quotations and sales proposals.

• Apply solution-based selling by recommending products and services that meet customer requirements.

• Collaborate with internal teams to deliver comprehensive product solutions.

Financial Performance

• Achieve and exceed allocated sales budgets and revenue targets.

• Plan and execute regular sales calls and customer visits to drive business growth.

• Maintain and achieve the required gross profit (GP%) targets.

Sales Administration

• Maintain accurate records of customer information and sales activities using CRM systems such as Skynamo.

• Manage and maintain the quotation pipeline to ensure timely follow-up and closure of opportunities.

• Track sales leads, quotations, and opportunities to maximise conversion rates.

Customer Relationship Management

• Understand customer operational requirements and recommend suitable technical solutions.

• Address customer queries, complaints, and service-related issues promptly and professionally.

• Gather and analyse customer feedback to improve service delivery and operational processes.

• Identify opportunities to upsell or cross-sell additional products and services to existing customers.

Qualifications and Experience

• Matric (Grade 12) or equivalent.

• Minimum of 5 years’ experience in a technical sales environment.

• At least 5 years’ experience in technical roles within hydraulics or related industries.

• Strong working knowledge of hydraulic systems, components, and circuitry.

• Technical knowledge within the hydraulics and/or automation industry.

• Valid driver’s licence.

• Computer literacy with proficiency in Microsoft Office (Word, Excel, and PowerPoint).

• Experience with ERP systems such as Syspro will be advantageous.

• Strong communication, negotiation, and customer relationship management skills.